Although ECPs usually don't have a business background, some business savvy is required in order to stay relevant in the ever-changing eyecare industry. Companies conduct SWOT analyses when they're moving into new markets, looking to expand their user base, or assessing their position.

Your optometry practice can figure out areas for improvement, develop campaigns to rise above competitors, and figure out its overall value to patients with the help of tools like a SWOT analysis.

We'll show you how to conduct a SWOT analysis for where your optometry practice stands in relation to your competition, locally and nationally.

Xerox conducted a survey about the usage of EHR software, particularly patient portals, across the country. We thought that some of the statistics were very insightful and we wanted to share these numbers with you. After all, your business thrives on helping improve your patients' health and keeping them satisfied. Read on to see what an online patient portal can do for both your practice and your patients.

Data analytics can sound daunting initially, but allows you to use your eyecare practice's website to its maximum potential. You probably use your website now to list information about your practice, staff, and maybe make online appointments.

However, if you want your website to show up in local internet searches and attract ePatients who prefer to make appointments online, you'll need to understand how to convert your website traffic into a new patients. 

The best way to understand your analytics and online patient trends is through Google Analytics and Google Tag Manager. Let us show you how to utilize these tools to maximize your online presence.

Every now and then it's good to take a mental break from your daily routine and explore different options for learning, inspiration, and business motivation. It's easy to get stuck in a routine of doing things and forget to take the time to evaluate your vision for your practice, your team, and your personal growth as a healthcare professional.

Our optometry blog strives to give you the best information and resources for improving your eyecare practice, but we also like to have a little fun. That's why we wanted to share our top book choices to kindle your flame. Whether you're looking to hunker down and take notes or skim for some new ideas, we've found the book for you.

Independent optometrists know the importance of building and maintaining a loyal customer base. And having a good marketing strategy for your practice is a great way to build awareness and credibility for your practice to help you gain and maintain new customers.

So, we've rounded up a few of our top practice management and marketing blogs to guide your practice. Read on to see