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How Important is The Millennial Patient Market for Your Optometric Practice?

Posted by Janelle Pauli on Dec 7, 2016 2:23:00 PM

Millennials are slowly starting to make up a larger and larger chunk of your patient base. They are making more money and making more independent decisions, and ultimately influencing the success and growth of your optometric practice. If you have been ignoring this important market, you might want to re-think your marketing strategy moving into 2017.

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Tips for ECPs, Social Media, Optometrist

Is Your Staff Disrupting Your Patient Scheduling?

Posted by Jeff Rezabek on Dec 5, 2016 2:18:00 PM

Your appointment schedule defines your day. In an optometric practice, having a full schedule means more money that you can use to invest in your practice. Unfortunately, there are times where your staff may hack your patient schedule by booking bogus appointments and assigning the “no-show” status to them. These bogus appointments may be scheduled to help your staff leave early or give them more time to catch up on their administrative duties. But, in the end, they’re driving away legitimate patients, hurting your practice, and jeopardizing you and your staffs’ income.

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Tips for ECPs, Optometric Practice Management, Office Manager

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What Your Optometric Practice Should Know about Section 179

Posted by Janelle Pauli on Dec 3, 2016 10:23:00 AM

As a business owner, you probably have an accountant who helps you manage your fianances, payroll, and taxes each year. If you've hired out these responsibilities to a professional, you might not be aware of some of the little things that can save your optometric practice some series cash. Today we want to share with you some details on what you should know about the Section 179 Tax Deduction.

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Industry Pulse, Optometrist, Practice Owner

Justifying Frame Repair Costs in Your Optometric Practice

Posted by Jeff Rezabek on Nov 30, 2016 2:27:00 PM

Frames have a tendency to break. Whether your patient slept in their glasses and broke the temple or a defect in the frame caused the need for repair, there comes a time where your optometric practice will have to justify your frame repair costs to your patients. Sometimes, this can turn into a hostile conversation.

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Tips for ECPs, Practice Owner

Social Media for Optometrists: Challenges and Solutions for Small Business

Posted by Janelle Pauli on Nov 28, 2016 2:38:00 PM

Social media can be a very powerful marketing tool for small businesses. But running a successful social strategy can also come with many challenges when your resources are limited. More and more of your patients are finding your business online whether through local search, online reviews, or social channels, and if your practice doesn't have a strong web presence you could be missing out on a big chunk of new patients.

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Social Media, Office Manager, Optometrist