Businesses are always trying to find a competitive edge to stay ahead of the curve. In your practice this “edge” might be easier to accomplish than you think. A strong, planned, and creative social media presence is one of the most efficient forms of marketing available today, for any budget. We know it can be intimidating and uncomfortable using social media to engage, communicate, and secure potential and current customers, especially in healthcare, but it can really improve and change your practice for the better. These 5 tips will help you implement social media best practices, and understand the benefits to developing and evolving your eyecare practice's social media presence!
5 Tips for Kickstarting Your Practice's Social Media Marketing Plan in 2015
1. A Focused Approach
When beginning the process of integrating social media into your marketing efforts, it’s always good to take a step back and analyze your current situation as a business. Take some time to determine your strengths and weaknesses, the competition in your industry and more specifically in your local area, and the technological capacity of your team. This will help you draft and create a focused communications strategy that identifies what your practice hopes to accomplish online, and how to get there.
Too many businesses, especially smaller ones with fewer employees and resources, dive into social media because they think they "have" to and don’t set any clear goals or objectives. Learn who, what, when, where, why, and how to market your business so you can have a clear picture of how you are going to improve your strategy in the coming days, months, and years. Creating a focused plan will help your content stay relevant and will get your business heading in the right direction!