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12 Interview Questions to Ask Your Next Optical Practice Candidates

Posted by Megan Ludzenski on Jul 1, 2015 10:00:00 AM

Finding the perfect fit for your practice when hiring new employees can prove to be quite the task. It is more than finding someone with the best skill set. You should be looking for someone who fits in to your office culture, and someone who will work well with your team. We’ve come across some great interview questions that will help you gain insight to a candidate’s personality that can help you determine if they are the optical practice addition you’ve been searching for!

12 Interview Questions to Find the Perfect Fit for Your Optical Practice

optical practice1. Why did you leave (why are you leaving) your last (current) job?

Was it simply time for a change in career path or was an employee having trouble working with others? The answer to this question can help you discover what direction the candidate is driven in.

2. How do you evaluate/what do you consider success?

Knowing how a person determines success both internally and in others allows you a glimpse into their work ethic. If their ideas of success are completely different from the goals of your practice, they might not be the best choice.

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Tips for ECPs, Training

Business Jargon Your Optical Practice Should Know

Posted by Sharon Chin on Jun 29, 2015 10:30:00 AM

Optical_practices_jargonStarting an optical practice of their very own is a dream of most in the optical field. But, what most are unaware is how well-versed and prepared you must be for the business side to your practice!  With so many terms and equations to learn, things can get very confusing, often times leading to financial and workflow problems within the practice.

Don’t be intimidated though, as we have compiled some of the most important and basic terms that are critical to the success of any practice’s accounting, marketing, human resources, and information technology. So no matter the size of your practice, big or small, use these 4 categories and their terms to learn, or brush up on, the necessary business jargon required for success in the optical industry.

Stay Updated: Key Optical Practice Business Terms

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Tips for ECPs

Tweet-Sized Facts About ICD-10 and Claims Management

Posted by Megan Ludzenski on Jun 27, 2015 10:00:00 AM

The closer we get to October 1st, the more it seems ICD-10 is the
hot-topic of conversations. ICD-10 is iStock_000016620474Largeguaranteed to bring changes to the eyecare industry, but it is nothing your practice should fear as long as you've been taking the necessary steps to prepare yourself. We want to help you continue the ICD-10 conversation with your patients and colleagues by offering some tweet-sized information that you can share on social media to spark conversation!

Tweet-Sized Information to Get You Talking About ICD-10 & Claims Management

  • Don't stress over all 68,000 ICD-10 codes! As a specialist in eyecare, you'll only use a small subset. Tweet
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Industry Pulse, ICD-10, Social Media

Using Demographics to Build Patient Profiles and Marketing Strategies

Posted by Robert Fallon on Jun 24, 2015 10:00:00 AM

One of the biggest jobs of any eyecare practice is providing top-quality care
and services that patients are demographicslooking for, but in order to do that a practice must first understand who their patient is! Where do they live? What do they do? How old are they? What’s their income? Demographic information can give you a lot of great insights about certain populations, but data collection and research doesn’t always make it to the top of a practice's priority list. Luckily there are resources out there that can help your practice gain valuable information about your patient base.

Using demographics to create patient profiles can help you determine exactly which products and services to offer, and what kind of customer service and marketing tactics will be most effective. Demographics are very useful to get the big-picture view of your patients and local community. We have gathered resources on how to start your very own demographic analysis, and how to apply this information within your practice.

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How to Convince Your Patients to Order Frames from Your Optical Practice

Posted by Janelle Pauli on Jun 22, 2015 10:00:00 AM

Everyday it gets a little bit harder to compete with online retailers, even in optical. Online brands, like Warby Parker, come in at a low price point in order to lure in buyers from purchasing frames from your dispensary. And, in a recent article we found a few statistics about why consumers decide to make purchases online. 25% of respondents in a survey said that better pricing was a key factor influencing them to buy online.

So how do you compete with lower costs while still being able to make a profit in your dispensary?

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Tips for ECPs, Practice Management