How to Survive Working through the Holidays | Optometry Blog

Posted by Sharon Chin on Dec 20, 2014 10:00:00 AM

It’s finally the holiday season! While many of us will be enjoying a short break between Christmas and New Year’s, a few of us might find ourselves stuck working through the holidays. Womp womp… Whether you ran out of vacation days, or are just too swamped with work to take a break, we know that it can be demoralizing to work through the holidays. That’s why today, we’ll show you the expectations and realities of working through this festive season and how to survive working through it!  

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Topics: Fun Stuff

5 Tips to Improve Your Eyecare Practice's Social Media Presence

Posted by Robert Fallon on Dec 17, 2014 10:30:00 AM

Businesses are always trying to find a competitive edge to stay ahead of the curve. In your practice this “edge” might be easier to accomplish than you think. A strong, planned, and creative social media presence is one of the most efficient forms of marketing available today, for any budget. We know it can be intimidating and uncomfortable using social media to engage, communicate, and secure potential and current customers, especially in healthcare, but it can really improve and change your practice for the better. These 5 tips will help you implement social media best practices, and understand the benefits to developing and evolving your eyecare practice's social media presence!

5 Tips for Kickstarting Your Practice's Social Media Marketing Plan in 2015

social media for optometrists1. A Focused Approach

When beginning the process of integrating social media into your marketing efforts, it’s always good to take a step back and analyze your current situation as a business. Take some time to determine your strengths and weaknesses, the competition in your industry and more specifically in your local area, and the technological capacity of your team. This will help you draft and create a focused communications strategy that identifies what your practice hopes to accomplish online, and how to get there.

Too many businesses, especially smaller ones with fewer employees and resources, dive into social media because they think they "have" to and don’t set any clear goals or objectives. Learn who, what, when, where, why, and how to market your business so you can have a clear picture of how you are going to improve your strategy in the coming days, months, and years. Creating a focused plan will help your content stay relevant and will get your business heading in the right direction!

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Topics: Tips for ECPs, Social Media

2 Metrics Every OD Should Monitor to Improve Their EHR Workflow

Posted by Janelle Pauli on Dec 15, 2014 10:00:00 AM

EHR workflow metricsStaying on top of the business side of your practice is up there in importance next to providing good customer service. If you aren't paying attention to your numbers and practice performance on a regular basis, you're going to be missing out on big chunks of profits for your practice. If you're able to identify early on where in your EHR workflow your practice is losing money it will be easier for you to make the necessary adjustments and bounce back.

We recently put together an eBook with Dr. Gary Gerber and our own, Steve Sunder, that discusses a variety of practice benchmarks your practice should be looking at. Today, we will take a look at just two of them, but if you want to learn more you can download the full eBook here.

How to Calculate Chair Cost in Your Pratice

Measuring your chair cost will help reflect the costs associated with providing care to one patient. Being aware of this cost requires you to look at a few different things, including the insurance your practice accepts along with your fixed costs. In the end, you want your chair cost to be lower than your insurance reimbursement to ensure that you're making the money back to cover your chair cost.

1. Calculate your fixed costs (our example assumes 45% of gross income is operating expenses).

Gross Income - Operating Expenses = Fixed Costs

$400,000 - $180,000 = $220,000

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Topics: Tips for ECPs, Optometry eBooks, Optometric Practice Management

How Practice Management System Technology Has Evolved

Posted by Sharon Chin on Dec 13, 2014 10:00:00 AM

We rely on technology in our everyday lives. And let’s be honest, we’ve almost become totally dependent on it. How many of us can survive a day without the Internet? What about 5 days? Facebooking and Buzzfeeding aside, technological advances have made our lives a lot easier. Think about what your smartphone can do these days! It’s more than just a phone; it’s also a camera, GPS, music player, and more. And if you think about it, practice management and EHR software is just like a smartphone, but for your practice. It handles scheduling, patient records, recalls, frame management, billing, coding and so much more for your practice!

Today, we do a recap of how practice management system technology has evolved. Some of you may find your practice utilizing old technology and not even realize it. See how you can keep up and what options are available for you today! 

Want to keep up on more industy trends like this post? Subscribe to the Uprise blog! 

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Topics: EHR Software, Practice Management

Tell Us What You Want to See on Our Optometry Blog in 2015

Posted by Janelle Pauli on Dec 10, 2014 2:30:00 PM

It's important to us that our readers are getting the information that they care about when subscribing to our optometry blog. That's why we've put together this quick two minute survey so that you can tell us what you want to see, and don't want to see, on the blog in 2015. Plus, if you finish the survey you will be entered in a drawing for a $50 gift card! Don't be shy - tell us what information you want to see from us next year!

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Topics: Tips for ECPs, Fun Stuff, Industry Pulse

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