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The Best Optometry Podcasts Today

Posted by Madhu Singh on Oct 17, 2018 11:30:00 AM

How do you take time out of your day to keep updated on the eyecare industry trends, discoveries, changes, and regulations? Podcasts are basically on-demand radio shows you can listen to when you're getting ready in the morning, on your commute to and from the practice, and during your lunch break.

You can actively keep up to date while you go about your day-to-day tasks instead of cutting into your relaxation time. If you're looking for inspirational podcasts to give you good business ideas, we've written a blog post with our top 5 podcasts here. However, if you want more optometry-specific or medical-focused podcasts, read on for our favorite shows.

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Education, Fun Stuff, Industry Pulse

3 Reasons You're Failing at Optometry EHR Change Management

Posted by Shari Hurst on Oct 15, 2018 11:30:00 AM

At some point or another, every eyecare practice goes through big change. Whether it's a staff change, software change, process change, or a number of other changes, there is an art to managing the entire process.

While it's important to have someone in charge of delegation and decision-making during the time of the change, everyone in the practice is responsible for playing their part in making the change successful. Read on to avoid failure when executing a big change.

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EHR Implementation, Change Management, Practice Management

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5 Innovative Marketing Techniques to Get Your Patients to Return

Posted by Madhu Singh on Oct 10, 2018 8:39:29 AM

Offering excellent patient care, medical guidance, and support policies is the first step to delighting the patients that have chosen your practice above others. However, we're sure you're wondering what methods you should take post-exam to convert first-time patients to lifelong customers.

Marketing isn't just necessary for gaining new patients, but also retaining your existing patients. All it takes to understand the motivations of eyecare patients is a little bit of patient persona organization mixed with savvy digital marketing techniques and supreme customer service. Let us show you our top 5 methods for getting patients to return to your practice below.

 

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Marketing Your Practice

One Report Every Eyecare Practice Should Be Looking At

Posted by Janelle Pauli on Oct 8, 2018 1:31:00 PM

It's getting more and more important in your small business to monitor the performance of all aspects of your business so you can make better business decisions moving forward. You can't improve what you don't measure, and having the right systems and tools installed in your practice will make it easier for you to monitor the things most important to your bottom line.

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Office Manager, Optometrist, Tips for ECPs

8 Online Tools For a More Productive Office Workflow

Posted by Janelle Pauli on Oct 3, 2018 1:26:00 PM

Being in the healthcare industry doesn't mean your practice can't take advantage of some of the best tech tools on the market to help you manage your business more efficiently each day.

Modern eyecare practices implement several great online tools and apps to help streamline office workflow communication, increase productivity, and maintain a healthy work-life balance. That's why we put together this list of online tools and softwares that your practice can start using to create a more productive office all around. Stay here to see what made our list.

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Cloud Based Technology, Tips for ECPs, Practice Management for Optometrists