Increasing optical practice profits and generating new patients can be a difficult, and time-consuming task. But, if you know where to start, you can build a strategy that will help you set long-term goals, hire the right team, and maximize resources technology to grow your practice.
How to Grow Your Optical Practice in 2017
Enhance Web Presence
An optimized online presence is the gateway to attracting new patients and growing your optical practice. But, with the rise of smartphone usage, your website not only has to be optimized for local search, but it also has to be configured for mobile use. In one study, 57% of users say they won’t recommend a business with a poorly designed mobile site.
Here are a few resources to help you enhance your online presence in 2017:
- 5 Ways to Step Up Your Eyecare Practice's Website Game
- Optical Marketing Resources For Mobile-friendly Websites
- Why Online Visitors Are Running From Your Optical Practice Website
- 10 Things Your Website Might be Missing
- Resources to Help You Manage Your Practice’s Web Content
Make Long-term Adjustments
When making any adjustments to the business side of the practice, it’s important that you think about the long-term effects and how the location, investments, and other decisions will direct your practice beyond 2017.
Making the most of the resources in your practice can help you attract new patients with quality products and software that enhances the patient experience. By properly training your staff on how to use technology and how to sell quality frames to patients that need them, your practice will maximize growth potential.
Staffing a talented team of loyal employees is vital to your practice success. Your patients may interact with your staff three or four times before you even meet them. To find valuable employees for your practice, you need to improve your staff management and hiring skills.
For more tips on growing your optometric practice, check out our 4 Week Practice Guide to Bigger Profits!