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4 Ways to Fuel Sales in Your Eyecare Practice

Posted by Janelle Pauli on Jan 29, 2018 2:18:00 PM
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The sales you make in your eyecare practice represent an important piece of your overall practice revenue. So fueling your team with techniques, strategies, and solutions that will equip them to be the best sales people they can be is crucial to your success.

Finding the things that motivate your opticians to make more sales is a simple way to keep them on track towards hitting your sales goals. But what motivates one employee might not motivate another, so finding the right balance that compliments your team will help ensure a positive work environment for everyone. Today we want to share 4 ideas to help you create a motivated, happy, and successful sales team.

How to Create Your Strongest Eyecare Practice Sales Team

Build Trusteyecare practice sales

To effectively manage your team, you need to build trust with each employee. As their leader, employees need to know that you have their back and best interests at heart in order for them to do their job successfully. Here are a few good ways to build trust with your team:

  • Be direct and honest
  • Offer solutions to problems
  • Offer growth and improvement opportunities
  • Be engaged
  • Give credit where credit is due

Have Clear Goals

Having clearly defined goals is an important part of being able to measure success on your team. Without defined goals it will be hard for your team to know what success means, and how they can work to get there. Author Joe Vitale wrote, "A goal should scare you a little and excite you a lot."

Allow your team the opportunity to decide with you what the goals should be. This will help align everyone's expectations on what is achievable and what isn't. Having both long and short term goals is another way to stay on track and remain accountable for performance. If you only set yearly goals there is a good chance you'll wait until 10 or 11 months go by before evaluating how close you are towards reaching that goal.

Celebrate the Team

As we mentioned earlier, giving credit where credit is due helps build trust with your team. Keeping track of performance and celebrating the wins helps create a positive environment for your entire office. Celebrating wins as a team helps motivate others to want to be the reason the entire team was rewarded. It helps bond your team together and makes working together towards a common goal a priority in the office.

Automate the Boring Stuff

Another way to keep your team happy and on track, is to do what you can to make their daily tasks easier. Purchasing systems and tools that automate routine tasks, or cut down on data entry will give everyone more time to spend with patients and working towards their goals of driving revenue for your practice.

For more tips on boosting sales in your eyecare practice download the eBook, 4 Weeks to Bigger Profits in Your Dispensary.

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Topics: Tips for ECPs, Practice Management, Office Manager

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