Podcasts can be a great source of learning material. They are typically short recordings of information that you can download and listen to in the car, while you're cleaning up the house, or even laying in bed.
As an eyecare professional you went through years of schooling to become an expert in eye health, but what you maybe didn't learn so much of is how to effectively run a business. Fortunately, there are a ton of great resources online, including this list of podcasts, to help you become a stronger business owner for your practice.
A Podcast Round-up to Help You Run Your Eyecare Practice
Marketing your eyecare practice helps you grow your business and bring in additional revenue, but optometry school probably didn't provide you with a ton of marketing lessons. This podcast is put on by Neil Patel and Eric Clu, and they bring you daily actionable digital marketing lessons that they've learned through their years in the trenches. You'll walk away with unique ideas to outshine the competition in your community.
As we mentioned before, growing your practice is important. Whether you're just opening up cold, looking to bring on another OD, or interested in purchasing more locations growth is almost always at the forefront of your business plan. This weekly podcast sits down with a different person each week to discuss ways to grow a company, idea, or a team.
The tagline for The School of Greatness podcast is, "Dream bigger, live better, make an impact." Lewis Howes is a NYT best-selling author, lifestyle entrepreneur, and former pro athlete. The goal of this podcast is to share inspiring stories from the most brilliant business minds, world class athletes, and influential celebrities to help you find out what makes great people great.
The $100 MBA has over 50,000 daily listeners. They'll help you be better at business with daily 10-minute business lessons that apply to the real world. You'll get tips and business lessons from the top leaders in business. The show has been around for a while so chances are you can search through their archive of topics and quickly learn some great tips that will apply to your business in eyecare.
The one optometry specific podcast that made our list. Dr. Gary Gerber hosts a weekly podcast that covers a variety of eyecare related topics from things like using video to promote your practice to knowing when and how to hire an associate to customer service improvement techniques. Tune in every Wednesday, or listen to recorded episodes here.
Get more ideas for running a better business from our latest eBook, 12 Insider Secrets from America's Top ODs.