By now you understand the importance of having a website for your eyecare practice. But just having a run of the mill website that you created maybe 5, or even 10, years ago might not be cutting it anymore. As more and more people are looking to the Internet for information, a visit to your practice's website is the first impression of your practice.
Does your website look dated? Can visitors easily find the information that they are looking for when they visit your site? Do you introduce yourself and your staff to new visitors? Do you provide an easy way for patients to request appointments or information online? There are tons of little things you can do to make your website more appealing, and helpful. So if you haven't taken the time to make updates lately, 2015 might be the year to do it.
6 Real Examples of Great Eyecare Practice Websites
Call-to-actions are what encourages website visitors to take a certain action on your website. So if you want visitors to request an appointment, placing buttons on various pages of your site that promote appointments are a good way to do it. Lone Star Eye is an example of a practice that is great at utilizing call-to-actions on their website. For example, on their About Us page, below the introduction of their OD they have a bright blue "Make an Appointment" button that stands out to site visitors. From there they have the option of requesting appointments by email, or phone.
The use of testimonials are a great way to get new patients in your door. It's one thing for you to advertise how great you think your practice is, but to have actual customers give recommendations to potential patients is even better. So if you have rave reviews from users, show them off! Pelini Eyecare does a great job of highlighting customer reviews right on their website!
Competing Against Online Retailers
This is such a hot topic right now, so we have two great examples of different ways your practice can compete against online retailers. As an ECP, one of your biggest advantages against online retailers is the value that customers get by purchasing frames from your knowledgeable staff. Explaining the in-depth benefits that your customers will get from purchasing frames in store is a great way to show off your value. Central Phoenix Eyecare does just that by having a dedicated page on their site that explains 10 reasons why customers should purchase their eyewear from them!
Our second example, comes from GroupHealth Eye Care where they have a searchable frame gallery on their site that allows visitors to search and filter through their frame inventory before ever having to walk into their dispensary.
Building relationships and establishing credibility with your customers is an important aspect of your practice's website. Baker Family Eyecare has an entire page of eyecare articles ranging from topics like children's vision, computer vision syndrome, LASIK, sports vision, and more. Patients are becoming more and more interested in being proactive in their health care, and they are looking for reliable information from providers that they trust.
Providing as much information to your patients before they come into the office helps make their lives easier, and allows them to spend less time in your waiting room. Providing forms that patients can download, print, and fill out before their visit, like Ocotillo Eyecare, allows your patients to be one step ahead of the game when they walk in for their appointment.
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