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Posts by Denise Deverelle Crown

The Difference of Working in a One-door vs. Two-door State

Posted by Denise Deverelle Crown on Oct 11, 2017 2:22:00 PM

I was talking to my friend, Dr. Maria Sampalis from Corporate Optometry Careers the other day about one-door and two-door states, when it occured to me that there is not a lot written on this topic aside from state regulations dripping in legalese. If you're thinking about a career in a corporate practice, which is a great option in my opinion for new ODs, it helps to understand what your business will look like under either model. 

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Education, Industry Pulse, Optometrist

Is Innovation Dead In The Eye Care Industry?

Posted by Denise Deverelle Crown on Sep 27, 2017 3:30:00 PM

I love a field trip. Going to visit optometric practices is the best part of my job.

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Cloud Based Technology, Industry Pulse

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It’s Time For Smart EHR Software

Posted by Denise Deverelle Crown on Sep 25, 2017 3:23:00 PM

These days, most optometrists use EHR software. In fact, 80% of the market has one. Initially, an EHR attempted to replace paper, and that was a great help to make data easily searchable, and reduce the physical area paper files take up. Optomaps and other devices that allow your practice to generate revenue have replaced the bank of filing cabinets.

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EHR Software, Cloud-Based EHR

One of the Best Business Resources for Optometric Practices

Posted by Denise Deverelle Crown on Jun 21, 2017 2:45:00 PM

All the years of clinical training you completed make you a legitimate eyecare expert, but putting that into practice and turning those skills into a successful business is a whole other matter. In this post, I’ll reveal one of the best resources for turning your optometric practice into a successful business.

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Education, Industry Pulse, Practice Owner

The Four Ways Your Optometric Practice Is Being Disrupted By Eyeglass Retailers

Posted by Denise Deverelle Crown on Mar 29, 2017 3:10:00 PM

It’s no secret that optometric practices are facing a lot of economic challenges ranging from low-quality product driving prices down, disruptive retailers, the influence of managed care, and changing insurance rules. To the patient, these market pressures are invisible. They see a full set of glasses for $99 and wonder why yours are $600. They see bundled pricing at the disruptor, Warby Parker and don’t understand your coatings or line items. They see contacts that just magically arrive in the mail and wonder why you don’t offer an e-commerce experience. 

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Tips for ECPs, Practice Management, Practice Owner