We understand that social media is one of the hardest aspects of digital marketing. If you're just starting to build your presence on social media platforms, we've got you covered with tips to put you on the map, make your practice highly instagrammable, and more. Plus, if you're constantly testing and analyzing the types of posts that your followers enjoy with the help of user data, you can better inform all of your future posts.

We want to help you get it right, so we've come up with 6 optical marketing tips to share the top 3 things you definitely should be doing and 3 things you definitely shouldn't. What are some social media strategies that have worked the best for your eyecare practice?

By now you understand that a strong presence on social media platforms keeps your optometry practice relevant to your younger patient base. But as an independent eyecare practice you might not have all of the time, or resources, to constantly stay on top of a social media presence for your practice.

Although it can be a time consuming challenge to find information that will be relevant and interesting to your followers, it's definitely one worth investing in. We put together a few resources and ideas below that will help you curate content for your practice's social media pages.

Sales in your optical dispensary are an important part of your practice's revenue. And the ability to make that second pair frame sale can really help boost your numbers. Making that second pair sale is a big challenge for most practices, but it doesn't have to be. Many patients struggle to justify and afford a single pair of frames, let alone two. The selling responsibility shouldn't be left to fall entirely on your opticians. As the OD it's your job to plant the seed early and recommend or prescribe the need for more than one pair of frames. 

We've put together a list of 4 problems throughout your office workflow that could be hurting your opportunity for second pair sales. Is there a proven method that has worked for your practice? Tell us more about it in the comments!

Your practice management and EHR software plays a big role in the efficiency of your entire eyecare practice. Every member of your staff uses the system in a unique way in order to complete their specific tasks during a patient visit. It's vital to the success of your workflow to sit down once a year and take a look at the productivity of your software and determine if it's making your job harder than it needs to be.

Gathering feedback from your patients is one of the best ways to make improvements in your practice, and helps you stay on top of what is most important to your growth. With effective patient surveys you can gain access to insights on how patients view your practice when it comes to things like wait times, appearance, availability, professionalism, and quality of care. In order to create a successful survey, you need to consider your goals for the information, length of survey, and style of questions.