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Posts by Janelle Pauli

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7 Bad Manager Habits that Can Destroy Your Optical Practice Team

Posted by Janelle Pauli on Aug 29, 2018 11:00:00 AM

In any small business, including your eyecare practice, managers have to manage day-to-day tasks and lead their team to success. Managing a team requires much more effort and time than just giving direction and holding meetings.

Leaders of organizations must communicate effectively and create an environment that fosters motivation and engagement throughout the officeBut oftentimes, finding the right management style for your practice can be harder than you'd think. We've got a list of 7 bad habits that a manager in your optical practice could be displaying that ultimately hurt your entire team and office culture. Do you find yourself guilty of these habits? Read on.

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Tips for ECPs, Optometrist, Office Manager

4 Ways Your Optometry Office is Wasting Time

Posted by Janelle Pauli on Aug 27, 2018 11:15:00 AM

If you own your own practice, you probably find that there aren't enough hours in a day to get everything done. While we all know that feeling a little too well, have you thought about where you might have the capacity to free up time in your daily routine?

Depending on the needs of your patients, your practice likely wastes time with inefficient communication, dated methods or technology, and consuming administrative work. Most of these time saving ideas have to do with eyecare practice management and using modern technology to make everyday tasks more easy and accurate. Read on to see how you can transform your practice day-to-day.

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Tips for ECPs, Practice Management, EHR Software

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Optometric Practice Management: Tightening Your Practice's Belt

Posted by Janelle Pauli on Aug 22, 2018 11:00:00 AM

As independent optometrists and practice owners, running your practice isn't just about seeing patients. You're also managing a business. And, as a small business owner, managing your costs is one of the primary responsibilities. Each year, you should be evaluating your budget and see where you can make adjustments.

When it comes to optometric practice management and profitability, we want to talk about some areas in your practice where you can make adjustments and possibly save a penny or two. Whether it's updating budget to scheduling your staff to marketing efforts to letting your patients help themselves, we've got a few ideas that could help your practice's profits in the long run.

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Tips for ECPs, Practice Management, Marketing

Optical Marketing: 6 Things You Should and Shouldn't be Doing on Social Media

Posted by Janelle Pauli on Jul 18, 2018 10:55:00 AM

We understand that social media is one of the hardest aspects of digital marketing. If you're just starting to build your presence on social media platforms, we've got you covered with tips to put you on the map, make your practice highly instagrammable, and more. Plus, if you're constantly testing and analyzing the types of posts that your followers enjoy with the help of user data, you can better inform all of your future posts.

We want to help you get it right, so we've come up with 6 optical marketing tips to share the top 3 things you definitely should be doing and 3 things you definitely shouldn't. What are some social media strategies that have worked the best for your eyecare practice?

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Marketing, Industry Pulse

Social Media for Optometrists: Finding Content for Your Business Page

Posted by Janelle Pauli on Jul 16, 2018 10:00:00 AM

By now you understand that a strong presence on social media platforms keeps your optometry practice relevant to your younger patient base. But as an independent eyecare practice you might not have all of the time, or resources, to constantly stay on top of a social media presence for your practice.

Although it can be a time consuming challenge to find information that will be relevant and interesting to your followers, it's definitely one worth investing in. We put together a few resources and ideas below that will help you curate content for your practice's social media pages.

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Tips for ECPs, Marketing, Optometrist, Practice Management