Keeping up with optical marketing strategies can be a fun, but time-consuming part of your day. Staying ahead of other practices and online retailers can help you gain the attention of new and existing patients to keep your exam lanes full, and your frames boards profitable.

Whether you’re transitioning from paper-based, or you’re ready to rip and replace your EHR software, selecting a solution that doesn’t work for your practice can cause more problems and frustrations for you, your staff, and your patients.

Getting a new patient to your practice is hard. And sometimes, getting a patient to return to your practice is just as hard. With patient recall messages, you can take away some of the burdens of your front office by sending automated recall messages to your patient’s preferred means of communication. This keeps your staff’s focus on the patients inside of the office, not on the phone.

When your optometric practice is ready to make a change, you may be met with some resistance. In some cases, the change may create uncertainty in your optometric staff and may even lead to employee turnover. The threat of losing staff members often keeps optometric practices from making the changes that they need to in order to keep up with the eyecare industry and patient needs.

An inefficient office workflow can be a sign of broken processes throughout the practice. But sometimes it’s not you, it’s your optometric practice software. There are times when your practice is doing everything correctly, but your optometric practice software fails to perform in ways that you need to move your patients through the office workflow quickly enough.