Communicating face-to-face with your patients is essential for strengthening relationships, improving efficiency, and getting your message across accurately. Unfortunately, in the digital age, it’s becoming more difficult to engage in face-to-face communication. This is also true in an optometric practice where the exam room is equipped with numerous digital devices that take an OD's focus off of the patient. However, using a smart EHR, you can keep your eyes on what matters most in your practice.

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Tips for ECPs, EHR Software

The eyecare industry is rapidly changing. New advancements in technology are transforming exam rooms, patient communication methods, and vision correction options. As the eyecare industry continues to be disrupted by innovations, your practice needs to prepare for changes and continue to provide quality care to your patients.

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Tips for ECPs, Cloud-Based EHR, Industry Pulse

As your optometric practice grows, you encounter new challenges that complicate the way you administer care to your patients and run a business. To overcome these obstacles, you have to assess how you currently do things and identify the changes that need to be made to your current process.

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Practice Management, Optometry Software, Change Management

Word-of-mouth marketing can be one of the most effective marketing strategies for your optometric practice. According to this infographic from IMPACT, 92% of people believe brand recommendations from friends. Unfortunately getting your patients to promote your practice can be challenging.

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Tips for ECPs, Practice Management, Fun Stuff, Infographics

For many of optometry’s class of 2018, school is out, and commencement is over. Now, you get to start your career in the eyecare industry. While the next chapter in your life may seem a bit scary, you don’t have to go at it alone. Below are some tips from your optometry community that you can use throughout your optometry career.

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Tips for ECPs, Education, Optometrist