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Posts by Madhu Singh

How Visual Merchandising Can Drive Optometry Sales

Posted by Madhu Singh on Jan 16, 2019 7:43:19 AM

Setting up a visually pleasing product display may not be your forte, but you can do it well if you think about your existing customers' and potential customers' needs.

The first thing your patients and potential customers see is your practice's exterior and the path to the front desk. If you want to increase your retail sales, create an enticing visual display of your frames and other products in their walking path so that they can't ignore it.

Opticians understand the need for a visual display that tells the story of the consumer and how the product aids that story. Read on to see how your frame board and product displays can tell a story in your optical practice. 

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Tips for ECPs, Office Manager, Marketing

Can Personality Tests Help Your Optometry Hiring?

Posted by Madhu Singh on Jan 9, 2019 2:00:00 PM

How can you know that the person you want to hire will fit well with the dynamic and personalities of your optometry practice? We know many large companies that use research-tested personality assessments not only for hiring, but also for team building.

Personality tests are good cues for ODs and office managers before they call a candidate in for an interview. Although there are many tests out there, we've rounded up the few that are most relevant to the eyecare industry and workplace for you below.

In order to prevent employees leaving your practice, you have to make sure they're the right fit from the start.

 

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Tips for ECPs, Practice Management

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Incentivize Your Optical Staff to Work Weekends

Posted by Madhu Singh on Dec 31, 2018 8:30:00 AM

If you're experiencing the good fortune of having weeknights packed with exams, you might be considering opening up your practice on Saturdays. We know weekend hours can be one way to set your practice apart from local competition. Maybe you've crunched the numbers and established that it's a good move for your practice, but you're not sure how to convince your staff to extend their work hours?

We took advice from ODs who have tested the waters and gained the trust of their staff to scale their weekend hours. We want to help you figure out what motivates your team to push for your practice's success. Let us know in the comments if you have any other creative and successful techniques. 

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Tips for ECPs

Prepare Your Eyecare Practice for the Holidays

Posted by Madhu Singh on Dec 12, 2018 7:20:00 AM

College students are home for the holidays, working professionals have the time off to take themselves and their family to optometry appointments, and everyone is in the shopping mood this time of year. We know that the holiday rush can get intense, so we wanted to ease your process with some creative ideas.

Sending cards to your patients, throwing an event, decorating your office, and adding festive cheer to your workflow are a few ways you can embrace the holiday season. We already have a non-Christmas Winter playlist you can play for patients while they wait, too. They'll thank you.

Read on for specific tips and tricks to help deal with the holiday rush.

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Tips for ECPs, Marketing

Uprise is MIPS 2019 Certified 🎉

Posted by Madhu Singh on Dec 3, 2018 7:45:00 AM

Is your eyecare practice ready to comply with regulatory changes in 2019? If you qualify for MIPS, you need software that can ease the process of attesting. Uprise EHR and Practice Management software insures your compliance with MIPS rules so that your practice's staff doesn't have to memorize the maze of regulations.

We automate the compliance process so that you can focus on patient care. Read on to learn more about how you can prepare your practice for MIPS in 2019 with Uprise.

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EHR Software, Practice Management, Industry Pulse