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Posts by Madhu Singh

The Best Optometry Podcasts Today

Posted by Madhu Singh on Oct 17, 2018 11:30:00 AM

How do you take time out of your day to keep updated on the eyecare industry trends, discoveries, changes, and regulations? Podcasts are basically on-demand radio shows you can listen to when you're getting ready in the morning, on your commute to and from the practice, and during your lunch break.

You can actively keep up to date while you go about your day-to-day tasks instead of cutting into your relaxation time. If you're looking for inspirational podcasts to give you good business ideas, we've written a blog post with our top 5 podcasts here. However, if you want more optometry-specific or medical-focused podcasts, read on for our favorite shows.

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Education, Fun Stuff, Industry Pulse

5 Innovative Marketing Techniques to Get Your Patients to Return

Posted by Madhu Singh on Oct 10, 2018 8:39:29 AM

Offering excellent patient care, medical guidance, and support policies is the first step to delighting the patients that have chosen your practice above others. However, we're sure you're wondering what methods you should take post-exam to convert first-time patients to lifelong customers.

Marketing isn't just necessary for gaining new patients, but also retaining your existing patients. All it takes to understand the motivations of eyecare patients is a little bit of patient persona organization mixed with savvy digital marketing techniques and supreme customer service. Let us show you our top 5 methods for getting patients to return to your practice below.


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Marketing Your Practice

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Great Support Policies Lead to Great Patient Experience

Posted by Madhu Singh on Sep 26, 2018 7:30:00 AM

What are your support policies? Can your patients conveniently reference them whenever they need to?

Although there are many schools of thought surrounding refund policies, it's generally accepted that you have some sort of support policy in place for both your patients and your employees.

In order to keep up with changes in your patients, you should update your support policies annually. We've rounded up a few guidelines for excellent policies on purchases, exam rescheduling, and satisfaction that could help your practice keep up with modern changes.

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Practice Management for Optometrists, Change Management

The Ultimate Guide to Making Changes in Your Eyecare Practice

Posted by Madhu Singh on Sep 24, 2018 10:07:40 AM

No matter how beneficial and necessary, changing from your current, comfortable routine is daunting. 

Whether you're switching from paper to EHR, looking for a new practice management solution, or anticipating any other type of change, we have plenty of years of advice to guide you through the process.

Read on for our top blogs, ebooks, and other resources to answer pressing change management questions from ODs and staff alike.

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Practice Management for Optometrists, Change Management

How a SWOT Analysis Can Help Your Optometry Practice

Posted by Madhu Singh on Sep 19, 2018 2:03:51 PM

Although ECPs usually don't have a business background, some business savvy is required in order to stay relevant in the ever-changing eyecare industry. Companies conduct SWOT analyses when they're moving into new markets, looking to expand their user base, or assessing their position.

Your optometry practice can figure out areas for improvement, develop campaigns to rise above competitors, and figure out its overall value to patients with the help of tools like a SWOT analysis.

We'll show you how to conduct a SWOT analysis for where your optometry practice stands in relation to your competition, locally and nationally.

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Marketing Your Practice, Practice Management for Optometrists