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Posts by Madhu Singh

3 Ways Your Optical Patient Experience Needs A Makeover

Posted by Madhu Singh on Feb 13, 2019 11:45:00 AM

Most patients know what to expect when visiting your practice. However, you should optimize their experience to be quick, free of unnecessary steps, and uniquely pleasant so that they return year after year.

If you're not sure how to evaluate your practice from a patient's perspective, we have a few resources for you. In addition to performing a patient experience assessment, you can administer a few patient surveys about your workflow, efficiency, and more. 

Keep reading to find out 3 common ways practices fall short in delivering the ultimate patient experience. We'll also provide a few tips to improve these 3 parts of your practice's patient flow.

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Tips for ECPs, Office Manager

6 Steps for Calming An Angry Patients

Posted by Madhu Singh on Feb 6, 2019 7:39:25 AM

When faced with a customer who is less than happy about your optical products or services, your gut reaction may be a mixture of anger, confusion, panic, and annoyance. However, you should keep calm, composed, and defuse the situation as quickly as you can. What methods do you currently have in place? Do you think your staff could use a lesson on calming angry customers?

We want to help you understand where the customer is coming from and meet them halfway. Without placing blame or making excuses, you can skillfully solve the problem and maybe keep the customer for the long-term. In today's post, we're mainly focusing on customers that get upset over things you can't always control, such as delayed orders, strict return policies, canceled exams, or other inconveniences.

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Tips for ECPs, Office Manager

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Try Our EHR Cost Comparison Calculator

Posted by Madhu Singh on Feb 4, 2019 10:00:00 AM

We know how important cost is when purchasing a practice management and EHR software for your eyecare practice. Most optical practices set a general budget when shopping for new EHR software, but it can be easy to exceed that budget if you're not careful.

On top of your upfront or monthly bill, there could be a host of hidden costs associated with your system that you aren't accounting for. These hidden costs are something you should be aware of before talking to possible EHR vendors. That's why we created a tool to help you calculate how much your EHR platform actually costs you in the short-term and the long-term. Check it out below!

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Practice Management & EHR

4 Master Marketing Campaigns for ODs

Posted by Madhu Singh on Jan 30, 2019 11:50:00 AM

Marketing an eyecare practice could mean posting on social media, creating promotional videos, starting an email newsletter for your patients, and more. We understand some practices have a strict budget for all marketing efforts and need more affordable campaign ideas.

However, once you've tried a few accessible marketing techniques and have a grasp on what your patients and customers respond well to, you can splash more cash on concentrated marketing campaigns. That's why we've rounded up the top 4 campaigns an optical practice can run to market their services and scale their patient base here for you. Keep reading to see what applies to your practice.

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Marketing

Tips for ODs Who Hate to Sell

Posted by Madhu Singh on Jan 28, 2019 11:45:00 AM

We understand that being a salesperson doesn't come naturally to everyone. In fact, many ODs might not be upselling, cross-selling, or promoting their dispensary's products because they're not used to delivering sales messages.

However, we see selling the right products for the right patients as part of the ODs role in educating their patients. Although your optician does the heavy lifting when it comes to frame fittings and closing sales, the process starts in the exam room with the diagnosis.

If your practice includes an optical dispensary, you should have a strong grasp on effective sales techniques.  Keep reading to dispel any hesitations about promoting sales from the exam room.

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Tips for ECPs, Practice Management & EHR