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Posts by Madhu Singh

Cloud-Based Practice Management: Cloud Computing 101

Posted by Madhu Singh on Nov 5, 2018 12:30:00 PM

If you don't already know what "cloud computing" means for your optometry practice, you're in the right place.

We start from the beginning to explain what cloud-based practice management and EHR means and why ODs should care about it with our infographic below. 

For practices big and small, cloud-based servers and software can transform your workflow efficiency. Also, cloud servers secure your patient data and improve communication within your staff. Keep reading to learn how!

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Cloud-Based EHR, Education

12 Interview Questions to Ask for Optician Candidates

Posted by Madhu Singh on Oct 31, 2018 11:55:00 AM

Building a great staff is the first step to growing your practice's good reputation, profits, and innovation techniques. Therefore, the questions you choose to ask during interviews should be calculated carefully.

In order to get a good feel for a candidate, we think a mix of technical, personality-based, and situational questions is most effective. You could also follow in the footsteps Danny Clarke, an OD with a $3 million practice, and use personality test questions from Myers Briggs or DiSC Profile. 

Our 12 questions searching for the best optical practice candidate were received well, so we wanted to help guide your interviews for each individual member of your staff. Keep reading to know the 12 best questions to ask during your optician interviews.

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Optician, Practice Management

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Webinar: Are You Ready for MIPS 2019?

Posted by Madhu Singh on Oct 24, 2018 12:11:32 PM

Is your EHR ready for the January 1st, 2019 rule change? The 2019 proposed rules for MIPS are out. If your optometric practice bills $90k or more in Part B allowed charges or has 200 Medicare beneficiaries, then you can opt-in to attest. However, not opting-in in may negatively impact your Healthgrades score, your Medicare business, and valuable search rankings.

Unfortunately, most EHR solutions aren’t yet 2015 edition certified, a Quality Payment Program requirement to participate in MIPS starting January 1st, 2019.

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Tips for ECPs, Industry Pulse, EHR Software

The Best Optometry Podcasts Today

Posted by Madhu Singh on Oct 17, 2018 11:30:00 AM

How do you take time out of your day to keep updated on the eyecare industry trends, discoveries, changes, and regulations? Podcasts are basically on-demand radio shows you can listen to when you're getting ready in the morning, on your commute to and from the practice, and during your lunch break.

You can actively keep up to date while you go about your day-to-day tasks instead of cutting into your relaxation time. If you're looking for inspirational podcasts to give you good business ideas, we've written a blog post with our top 5 podcasts here. However, if you want more optometry-specific or medical-focused podcasts, read on for our favorite shows.

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Education, Industry Pulse

5 Innovative Marketing Techniques to Get Your Patients to Return

Posted by Madhu Singh on Oct 10, 2018 8:39:29 AM

Offering excellent patient care, medical guidance, and support policies is the first step to delighting the patients that have chosen your practice above others. However, we're sure you're wondering what methods you should take post-exam to convert first-time patients to lifelong customers.

Marketing isn't just necessary for gaining new patients, but also retaining your existing patients. All it takes to understand the motivations of eyecare patients is a little bit of patient persona organization mixed with savvy digital marketing techniques and supreme customer service. Let us show you our top 5 methods for getting patients to return to your practice below.

 

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Marketing