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Posts by Madhu Singh

Optical Patient Survey Strategy Ideas

Posted by Madhu Singh on Jan 21, 2019 2:27:00 PM

When it comes to surveys, there's a fine balance between collecting valuable, deep information from your optometry patients and overwhelming them with requests. If you send them too many emails, the most important patient recall reminders will get lost in the noise.

However, we think we've figured out the right formula for how many surveys, questions, and review requests you can send your patients. We've discussed how post-exam surveys can improve your ranking on Google, help increase your reviews, and give you insight into what's working well and what isn't. We've even gone over some of the best questions to ask in patient surveys, but how do you go about collecting these responses? And how do you strategize making a survey? Read on for more information.

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Tips for ECPs, Office Manager, Practice Management & EHR

How Visual Merchandising Can Drive Optometry Sales

Posted by Madhu Singh on Jan 16, 2019 7:43:19 AM

Setting up a visually pleasing product display may not be your forte, but you can do it well if you think about your existing customers' and potential customers' needs.

The first thing your patients and potential customers see is your practice's exterior and the path to the front desk. If you want to increase your retail sales, create an enticing visual display of your frames and other products in their walking path so that they can't ignore it.

Opticians understand the need for a visual display that tells the story of the consumer and how the product aids that story. Read on to see how your frame board and product displays can tell a story in your optical practice. 

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Tips for ECPs, Office Manager, Marketing

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Can Personality Tests Help Your Optometry Hiring?

Posted by Madhu Singh on Jan 9, 2019 2:00:00 PM

How can you know that the person you want to hire will fit well with the dynamic and personalities of your optometry practice? We know many large companies that use research-tested personality assessments not only for hiring, but also for team building.

Personality tests are good cues for ODs and office managers before they call a candidate in for an interview. Although there are many tests out there, we've rounded up the few that are most relevant to the eyecare industry and workplace for you below.

In order to prevent employees leaving your practice, you have to make sure they're the right fit from the start.

 

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Tips for ECPs, Practice Management & EHR

Incentivize Your Optical Staff to Work Weekends

Posted by Madhu Singh on Dec 31, 2018 8:30:00 AM

If you're experiencing the good fortune of having weeknights packed with exams, you might be considering opening up your practice on Saturdays. We know weekend hours can be one way to set your practice apart from local competition. Maybe you've crunched the numbers and established that it's a good move for your practice, but you're not sure how to convince your staff to extend their work hours?

We took advice from ODs who have tested the waters and gained the trust of their staff to scale their weekend hours. We want to help you figure out what motivates your team to push for your practice's success. Let us know in the comments if you have any other creative and successful techniques. 

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Tips for ECPs

Prepare Your Eyecare Practice for the Holidays

Posted by Madhu Singh on Dec 12, 2018 7:20:00 AM

College students are home for the holidays, working professionals have the time off to take themselves and their family to optometry appointments, and everyone is in the shopping mood this time of year. We know that the holiday rush can get intense, so we wanted to ease your process with some creative ideas.

Sending cards to your patients, throwing an event, decorating your office, and adding festive cheer to your workflow are a few ways you can embrace the holiday season. We already have a non-Christmas Winter playlist you can play for patients while they wait, too. They'll thank you.

Read on for specific tips and tricks to help deal with the holiday rush.

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Tips for ECPs, Marketing