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Posts by Madhu Singh

How ODs Can Use Google Analytics to Power SEO

Posted by Madhu Singh on Sep 12, 2018 8:38:35 AM

Data analytics can sound daunting initially, but allows you to use your eyecare practice's website to its maximum potential. You probably use your website now to list information about your practice, staff, and maybe make online appointments.

However, if you want your website to show up in local internet searches and attract ePatients who prefer to make appointments online, you'll need to understand how to convert your website traffic into a new patients. 

The best way to understand your analytics and online patient trends is through Google Analytics and Google Tag Manager. Let us show you how to utilize these tools to maximize your online presence.

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Marketing Your Practice, Practice Management for Optometrists

Practice Management for Optometrists: 6 Marketing Tips for ODs

Posted by Madhu Singh on Sep 5, 2018 9:10:00 AM

Independent optometrists know the importance of building and maintaining a loyal customer base. And having a good marketing strategy for your practice is a great way to build awareness and credibility for your practice to help you gain and maintain new customers.

So, we've rounded up a few of our top practice management and marketing blogs to guide your practice. Read on to see 

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Practice Management, Marketing Your Practice

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How Automated Communication Improves Your Online Reviews

Posted by Madhu Singh on Aug 20, 2018 10:04:56 AM

Do you find it slightly awkward to verbally ask your patients to leave you reviews online? We know it may feel inorganic to request them, but online reviews can be vital to marketing your practice. An increasing percentage of patients are looking for doctors online instead of checking more traditional forms of media such as newspapers or physical directories. 

One of the easiest ways to increase your online reviews is to request them through links in automated emails or text messages. Keep reading to find out how you can seamlessly incorporate review requests into your patient recall messages or newsletters.

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Marketing Your Practice, Practice Management for Optometrists

How to Identify Your Practice's Buyer Personas

Posted by Madhu Singh on Aug 15, 2018 7:00:00 AM

When was the last time you reviewed your eyecare practice's sales messaging? Whether it's through marketing material, online content, or face-to-face interaction, your entire staff is responsible for keeping optical dispensary sales high.

We've found that a good first step to innovating sales tactics is developing buyer personas for your common patient base. Tailoring your sales messaging for specific buyer personas can lead to an effective increase in your second pair sales, patient recall, and optical dispensary sales overall. Keep reading to find out how to build personas that generate more optical sales.

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Marketing Your Practice, Optician

New Ebook "OD Growth Guide: 5 Essential Insurance Reports"

Posted by Madhu Singh on Aug 13, 2018 11:00:00 AM

Do you have transparency into how much money you're making from insurance payments? If you aren't sure where to start with revenue management, let us highlight the 5 most useful insurance reports you should generate.

Insurance reports analyze your historical billing and claims data to search for gaps, errors, and mistakes. Read on to see how insurance reports can stop you from missing out on potential revenue.

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Optometry eBooks, Biller, Education, Optometry Software