Madhu Singh

Tips & Tools

3 Jaw-Dropping Eyecare Practices To Inspire You

A new year is the best time to feel inspired and ready to enact change. That's why we wanted to research eyecare practices from around the...

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Events and Promotions

Celebrating International Women's Day in Optometry

There are many professions and accomplishments where women are tipping the patriarchal scales. Optometry is one of them. Women currently...

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Resources, Business Management

New Ebook: Optometry Metrics and Benchmarks Part 2

We're all about updating and building upon existing successful content. For the past few years, one of our most popular ebooks has been 8...

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Coding & Billing

How VisionWeb & TriZetto Boost Patient Transparency

Patient’s are responsible for an ever-increasing portion of the charges that are billed to their health insurance. In fact, according to...

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Business Management

Developing a Business Plan for ODs

What's your five year plan? Although this is a common question when networking or interviewing for a new job, it's also one all ODs should...

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Coding & Billing

Our 2021 Billing Team Improvements

We don't often brag about our products and services on this blog, but I think it's appropriate every once in awhile. In the past few...

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Marketing and Social Media

How to Use Content to Sell Eyecare Products

When business professionals discuss product marketing in general, that can include anything from competitor intelligence to...

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Marketing and Social Media

2021 Social Media Ideas for ODs

Most of us check a social media account, or a few, pretty much daily. It's a good source of personal information, connection to loved ones,...

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Business Management

3 Lessons ODs Can Learn from Bill Gates

Learning and getting ideas from other optometry professionals or practices is great, but there are a lot of lessons to be learned from...

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Staff Management

Salary Requirements for Optometry Staff

Doing some research on the average salary or range for your job title is a good idea before interviewing for new jobs, hiring a new staff...

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Marketing and Social Media

Gathering Advice from Your Optometry Community

Getting advice from peers can be tough when you're not attending events or really meeting new peers in your field. However, having a fellow...

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Marketing and Social Media

How to Use Content to Promote Services

Informational content is having a big moment online. More and more people are turning to internet searches to learn everything they need to...

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Marketing and Social Media

Creating Google Search Ads for Your Eyecare Practice

Before you continue to read this article on expanding you paid search traffic, we suggest you read these two articles on using Google...

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Optical Dispensing

34% Sales Growth During a Pandemic: An Interview with Dr. Stanley

Everyone has had to handle situations in their practice that they hadn't prepared for recently. These situations could be providing remote...

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EHR Software

Infographic: How the Right Software Solves Optometry Roadblocks

Taking stock of what can be improved in your practice should be a common occurrence, but there isn't always time to address and develop...

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Marketing and Social Media

Practice Content Marketing Ideas that Cost Nothing

We're regularly searching for interesting and insightful ways to get eyecare practices noticed by potential patients and customers. In...

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