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Posts by Megan Ludzenski

Optical Marketing: How to Get the Most Out of Working with a Designer

Posted by Megan Ludzenski on Dec 19, 2018 11:45:00 AM

After years of schooling, blood, sweat, tears, a few loans, and finding the perfect location, you finally fulfilled your dream of starting your own eyecare practice! You've assembled a dream team including an awesome accountant who you trust will keep you within your monthly budget, an amazing front desk team who can take care of patients and scheduling effectively, the best tech to help you with pre-exam testing, and a trendy optician who can recommend the perfect frames for patients. 

So now that you have your practice set up, you're ready to take it to the next level and start creating a brand that you can market to the community. But where do you begin? You may be tempted to take on this task yourself, but if you're striving for true optical marketing success it might be in your best interest to hire a professional. Keep reading to see how you can find the best designer for your optical practice.

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Tips for ECPs, Practice Management, Industry Pulse

The Anatomy of an Awesome EHR Software Training Plan

Posted by Megan Ludzenski on Nov 7, 2018 12:30:00 PM

When it comes to EHR software, one of the more stressful areas (aside from choosing the perfect system) is training your staff on the new software.

The best thing your practice can do to help ensure a successful implementation is to have a strong training plan serving as the backbone of the process.

Today, we want to share with you what elements your practice needs to consider in order to develop an exhaustive training plan so that you'll be able to start using your software with minimal errors.

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Office Manager, Practice Management, EHR Software, Tips for ECPs

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12 Interview Questions to Ask Your Next Optical Practice Candidates

Posted by Megan Ludzenski on Jul 4, 2018 9:08:52 AM

Finding the perfect fit for your practice's staff when hiring new employees can prove to be quite the task. On top of looking for candidates with the right skill set, you want someone who will be a pleasure to work with and stay with your practice for years to come.

Asking the right questions is the only way to find out whether a candidate is a good cultural fit. We’ve come across these interview questions that will help you gain insight to an candidate’s background and goals. No matter if you're looking for a technician, office manager, or even another optician to join your practice, these questions are designed to highlight important personality traits. Maybe they'll lead you to the optical practice addition you need!

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Tips for ECPs, Practice Management

5 Ways Uprise Quickly Helps Improve Your Patient Workflow

Posted by Megan Ludzenski on Jun 18, 2018 9:42:00 AM

An optimized patient workflow means less time goes to administrative tasks and more time can be spent interacting with you, the OD. Shorter overall appointment times mean you can see more patients in a day, the patients see that you respect their time, and you're not wasting any of your staff's resources.

To keep your patient visits to the ideal 45 minutes, you'll need to dissect your current process to see which parts can be made more effective. We want to share with you 5 areas for improving your patient workflow using Uprise that will help cut down on total patient appointment time and likely increase your patients' satisfaction.

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Practice Management, EHR Software

Dealing with the Back to School Rush in Your Optical Practice

Posted by Megan Ludzenski on Sep 21, 2015 10:00:00 AM

The back to school rush serves as a great boost in sales for your practice, but dealing with a large number of younger patients and their parents all at once can prove to be overwhelming at times. As the back to school rush calms down this fall in your practice, we invite you to take a moment to catch your breath and delight in today's post about dealing with those crowds in your optical practice. Once you've had a chance to re-charge check out our ideas for things to focus on in your practice this fall so that you can head into 2016 with a bang!

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Optometrist, Optician, Industry Pulse