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Posts by Megan Ludzenski

Dealing with the Back to School Rush in Your Optical Practice

Posted by Megan Ludzenski on Sep 21, 2015 10:00:00 AM

The back to school rush serves as a great boost in sales for your practice, but dealing with a large number of younger patients and their parents all at once can prove to be overwhelming at times. As the back to school rush calms down this fall in your practice, we invite you to take a moment to catch your breath and delight in today's post about dealing with those crowds in your optical practice. Once you've had a chance to re-charge check out our ideas for things to focus on in your practice this fall so that you can head into 2016 with a bang!

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Fun Stuff, Optometrist, Optician

How to Avoid the Fall Slump in Your Optical Practice

Posted by Megan Ludzenski on Sep 16, 2015 10:00:00 AM

As we set into fall, there is a lot to look forward to: cooler weather, cozier clothing, and pumpkin flavored everything. On the reverse side, there are some things about fall you may be dreading, one of theose things being the fall slump. As the end of the year approaches, it seems we become unmotivated in various aspects of our lives, including work.

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Tips for ECPs, Office Manager, Practice Owner

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Check Out Job Link at Vision Expo West | Blog for Optometry

Posted by Megan Ludzenski on Sep 14, 2015 10:30:00 AM

There is a lot that is going to be happening at Vision Expo West. Today we want to share with you an exciting event from Local Eye Site in partnership with Vision Expo West: Job Link. Whether you are an employer looking to hire, or a student fresh out of school, or even an experienced optometrist or optician, Job Link can help you find what you are looking for.

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Industry Pulse, Optometrist, Practice Owner, Optician

Optometry Blog: Books to Read to Lead to Better Business

Posted by Megan Ludzenski on Sep 12, 2015 10:30:00 AM

Strong business skills are necessary for making sure your practice is running as efficiently as possible. That's why today we want to share with you three great business-focused books that will help your improve the way you run things in your practice. These books cover everything from marketing to building relationships to getting your staff working together. Add these books to your reading list and implement the ideas as soon as possible to be on your way to bigger, better business!

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Tips for ECPs, Education, Industry Pulse, Practice Owner

Take Your Optical Marketing to the Next Level with Canva for Work

Posted by Megan Ludzenski on Sep 9, 2015 10:30:00 AM

Last month, Canva announced they were creating Canva for Work. We've mentioned Canva before as a great free design resource, but we want to take today to discuss the paid service, Canva for Work, and why we think it is worth it for your practice.

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Fun Stuff, Social Media, Office Manager, Practice Owner