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Posts by Megan Ludzenski

Optometry Blog: Books to Read to Lead to Better Business

Posted by Megan Ludzenski on Sep 12, 2015 10:30:00 AM

Strong business skills are necessary for making sure your practice is running as efficiently as possible. That's why today we want to share with you three great business-focused books that will help your improve the way you run things in your practice. These books cover everything from marketing to building relationships to getting your staff working together. Add these books to your reading list and implement the ideas as soon as possible to be on your way to bigger, better business!

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Tips for ECPs, Practice Management, Education, Industry Pulse

Take Your Optical Marketing to the Next Level with Canva for Work

Posted by Megan Ludzenski on Sep 9, 2015 10:30:00 AM

Last month, Canva announced they were creating Canva for Work. We've mentioned Canva before as a great free design resource, but we want to take today to discuss the paid service, Canva for Work, and why we think it is worth it for your practice.

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Practice Management, Fun Stuff, Marketing Your Practice, Office Manager

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How To Use a Patient Portal That Will Actually Benefit Your Patients

Posted by Megan Ludzenski on Aug 31, 2015 10:00:00 AM

Everything you do in your practice is to best serve your patients, and taking advantage of a patient portal is one big way you can help to better serve your patients. We've discussed before how patient portals can help your staff and workflow, but we would like to spend today discussing which benefits your pateints receive when your practice takes advantage of patient portal technology. If you're still on the fence about implementing a portal in your practice, maybe seeing the specific benefits your patients could receive will be the final point to convince you.

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Tips for ECPs, EHR Software, Practice Management, Office Manager

6 Reasons Patients Need to Visit Their Local Optical Practice

Posted by Megan Ludzenski on Aug 29, 2015 10:00:00 AM

Getting your patients to come in for their annual eye exams can sometimes be a chore. If your patients are unaware of the importance of getting a comprehensive eye exam regularly, scheduling an appointment with your optical practice will often get put on the back burner and be forgotten. One of the best ways to keep your practice schedule full is to educate your patients. Today, we want to share with you a patient focused blog post that you can share with your patients on social media to educate them on the importance of visiting your practice!

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Tips for ECPs, Practice Management, Education, Office Manager, Optometrist

Should You Send Your Optical Practice Staff to Vision Expo West?

Posted by Megan Ludzenski on Aug 26, 2015 10:00:00 AM

This year's Vision Expo West is set to be held September 16-19 in Las Vegas. Maybe you've already booked your flights and hotel, but if you're still on the fence about attending, you need to make a decision soon. Vision Expo West can be beneficial for all kinds of eyecare professionals, not just optometrists. So if you're wondering if you and your staff can benefit from the expo, keep on reading!

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Practice Management, Industry Pulse