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Posts by Robert Fallon

4 Cheap and Easy Optical Marketing Tips

Posted by Robert Fallon on Dec 5, 2018 11:45:00 AM

A major growth problem for many eyecare practices is getting new patients through the door. And, with busy schedules it can be hard to brainstorm ideas for new marketing tactics that will bring in new patients. In such a competitive market, differentiating, or standing out at all, is a huge advantage for creating business through your optical marketing strategy.

The best optical marketing strategy begins with the approach that you and your staff take to patient care. If you strive to anticipate every one of your patients' eye care needs, and go above and beyond their expectations, then you're much more likely to make an everlasting impression that will inspire loyalty, delight your existing patients, and generate word of mouth referrals for your practice.

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Tips for ECPs, Marketing

Optical Marketing Resources to Help You Manage Your Practice's Web Content

Posted by Robert Fallon on Jul 4, 2015 10:00:00 AM

Content Management Systems (CMS) are powerful tools for constructing your own website with little to no coding or technical knowledge. There are plenty of CMS platform options out there, but the following are some of the most popular and easy to use. These CMS platforms are popular because they include far more pre-built templates and applications to choose from, as well as plenty of guidance and information on the web to help you get started. Plus, not every small business has the budget to outsource the development and management of their website, so these options are friendly on your wallet too!

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Tips for ECPs, Office Manager, Practice Management

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Using Demographics to Build Patient Profiles and Marketing Strategies

Posted by Robert Fallon on Jun 24, 2015 10:00:00 AM

One of the biggest jobs of any eyecare practice is providing top-quality care
and services that patients are looking for, but in order to do that a practice must first understand who their patient is! Where do they live? What do they do? How old are they? What’s their income? Demographic information can give you a lot of great insights about certain populations, but data collection and research doesn’t always make it to the top of a practice's priority list. Luckily there are resources out there that can help your practice gain valuable information about your patient base.

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Education, Optometrist, Practice Management

Tell-Tale Signs It Might be Time to Update Your Optometry Software

Posted by Robert Fallon on Jun 17, 2015 10:30:00 AM

Experts predict that, just as in 2014, many of the EHR sales in 2015 will be replacement systems. Whether or not it’s time for a switch or an upgrade is completely dependent on your own practice’s situation. New software is a costly investment, and you will want to make sure that you're getting the most bang for your buck, along with setting your practice up for a successful future.

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EHR Software, Optometrist, Practice Management

An OD's Guide to EHR Software Shopping

Posted by Robert Fallon on Jun 6, 2015 10:00:00 AM

Adopting an EHR system can be a big investment for a practice. This investment can be much more costly if the wrong system is selected. EHR software requires investments of time and money, and they bring with them a fundamental change to a practice's overall workflow, efficiency, and business processes.

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Cloud-Based EHR, Optometrist, EHR Software