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Meet Your Sales Team | Practice Management System for Optometrists

Posted by Janelle Pauli on Sep 4, 2013 9:44:00 AM
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Now that you've had a chance to learn what Uprise has to offer as a practice management system for optometrists, it's time to put a face to some of the names of people you may have been talking to! We've put together a quick run-down of what you should know about our sales team. We think it's important to know who you're working with! 

Meet the Practice Management System for Optometrists Experts!

Steve Sunder, Director of Sales - Provider Channels


Steve Sunder began his career in the eyecare industry in 1976 and received an Associate of Science degree in Ophthalmic Dispensing Technology from Pima Community College and an Associate of Science degree and a Bachelor of Science degree in Management from Park University in Missouri. 

Steve has held various positions over the past 40 years, from a Licensed Dispensing Optician, to a project consultant, a corporate ophthalmic consultant, to Vice President of Operations of a multilocation, primary eye care group, Vice President of Sales—Ophthalmology/Optometry EHR and President of and ophthalmology merger and acquisition company.

After relying on VisionWeb’s online ordering portal in his own optometric practice, Steve joined the VisionWeb team four years ago to assist optometrists in improving their business and increasing patient service by providing business insight, purchasing recommendations, strategies for workflow improvements, and identifying profitability streams. Since joining VisionWeb, Steve has seen VisionWeb expand its product offerings to the eye care industry to facilitate growth, profitability, and efficiency among eye care professionals.

Steve’s influence and experience in the industry has given him the opportunity to contribute author in Vision Care Products magazine, speaker on the Power Hour with Dr. Gary Gerber, and be the keynote speaker at the national sales meeting held by Europa International.


Chris McCully, Sr. Customer Success Manager


A graduate from The University of Texas with a degree in Communications and Secondary Education, Chris McCully’s entrance into the eyecare industry started from him wanting to make an impact on the quality of life of his customers. After spending some time as an Ophthalmic Coding Specialist, Chris—still a certified OCS—joined VisionWeb 11 years ago. Throughout his time at VisionWeb, Chris claims that the culture of the company, people behind the solutions, and mindset of putting the industry and users first is what sets VisionWeb apart from other vendors.

In his spare time, Chris enjoys spending time with his family, music, golf, and volunteering for Big Brother Big Sisters and Coats for Kids.


Anna Romano, Customer Success Manager


Holding a Paraotometric Coding Certification (CPOC) and with a background as a private insurance broker selling both group and individual plans, Anna Romano came to VisionWeb 10 years ago to help ODs successfully manage their claims by educating them on VisionWeb’s electronic claim management services. Through her years of experience, listening skills, and eagerness to help optometric practices function at their very best, Anna is able to direct and recommend the always-evolving suite of VisionWeb products to increase office efficiency, profitability, and employee satisfaction. Outside of VisionWeb, Anna enjoys playing tennis, traveling, gardening, attending weekly Mastermind groups, and working on her cooking blog with her daughters.


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Topics: EHR Software, Practice Management, Fun Stuff, Meet the Team