The big game is right around the corner, and whether you're a Patriots or Seahawks fan (or neither for that matter), the Super Bowl is a fun time for all!
From a business perspective, many people focus on the marketing and advertising learning opportunities that arise from some of the greatest commercials of the year. While this is something to learn from, we want to offer some more relatable advice specifically for eyecare practices. Small business can learn a lot from the business of the NFL's greatest teams. And that's why we put together some resources to help you create a Super Bowl winning atmosphere and office workflow in your eyecare practice.
8 Resources to Become a Championship Winning Practice with a Great Office Workflow
Assemble the Best Team Possible
In order to get on your way to practice success you need to make sure that you're assembling the best team possible. Every eyecare practice needs a Russell Wilson or Tom Brady on their roster, keeping everyone motivated to perform their best. But, we also know that's easier said than done. So we've got a few resources to help you find and hire yoru next all-pro staff.
- Hiring Tips to Find Valuable Employees for Your Eyecare Practice
- Assembling and Training the Perfect Staff
Adopt a Winning Attitude
Once you have your roster set up, the next step is keeping a winning attitude in your practice, even if there are a few bumps in the road. If your practice decides to make some big changes, like implementing new software, some of your team might become resistant or unhappy with the changes. But it's important to make sure that the wheels don't fall off and that your staff remains positive. We've got an entire eBook for managing change in an eyecare practice that is helpful for anyone trying to work through change in their office!
Penalties in a football game are bad news, and they can change the outcome of the entire game. Penalties in your eyecare practice are bad news too. Whether you're facing real penalties from not participating in Meaningful Use, or facing your own internal penalties from staff members not keeping up with training, you want to be able to avoid them at all costs.
Study Your Competition
You're not going to be the best eyecare practice in your area if you aren't studying up on your competition. Find out what they are doing to market their practice in the community, it could help inspire some ideas for your own promotions. The marketing side of your business is an important part of maintaining your relationships with loyal patients, and for recruiting new ones!
- 5 Tips to Improve Your Eyecare Practice's Social Media Presence
- Social Media for Optometrists: Fostering Relationships with Patients
Watch Game Film
Each week coaches and players review hours and hours of game tape in order to prepare for the next big game. Just like those coaches, you should be reviewing your practice's performance weekly, monthly, and yearly to ensure that you're making the right adjustments and changes to keep your practice performing at its best. That's why we have an eBook full of 8 different benchmarks every eyecare practice should be monitoring on a regular basis. It's not just about how you compare to other practices, it's more important that your practice is consistently improving over time.