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EHR Software: Why You Need a Patient Portal and How to Market It

Posted by Sharon Chin on Jan 12, 2015 10:30:00 AM
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Xerox recently conducted a survey about the usage of EHR software, particularly patient portals, across the country. We thought that some of the statistics were very insightful and we wanted to share these numbers with you. After all, your business runs on helping your patients and keeping them happy! See what a patient portal can do for both you and your patients!

Why Your EHR Software Needs a Patient Portal

59 percent of respondents who already use a patient portal say they have been much more interested and proactive in their personal healthcare since they received access. And more than half of those who don’t use portals (57 percent) say they would be much more interested and proactive in their personal healthcare if they had online access to their medical records.

This shows that there’s not only demand from your patients for a patient portal, but it also works in engaging your current patients. That’s one way to increase patient retention!

EHR_Software_Patient_Portal

Patient portals allow you to communicate with your patients, give patients access to their medical records, help with scheduling, eliminate paperwork, and educate your patients about their diagnosis and assessments. A patient portal not only helps your patients, but your practice too. Some can be purchased as a separate solution, if you are still a paper practice moving electronic, but some already come as part of a practice management and EHR solution.

On top of that, if you are interested in participating in the Meaningful Use program (a now, mandatory program) or are already part of it, a patient portal can help you meet the requirements. The objective of the program is to provide patients the ability to view online, download, and transmit their health information. The specific measures include:

  • Stage 1: More than 50 percent of all unique patients seen by the EP during the EHR reporting period are provided timely (within 4 business days after the information is available to the EP) online access to their health information subject to the EP's discretion to withhold certain information.

  • Stage 2: More than 50 percent of all unique patients seen by the EP during the EHR reporting period are provided timely (available to the patient within 4 business days after the information is available to the EP) online access to their health information.

  • Stage 2: More than 5 percent of all unique patients seen by the EP during the EHR reporting period (or their authorized representatives) view, download, or transmit to a third party their health information.

Market Your Patient Portal

So, you’re sold on the idea of a patient portal. Or maybe you already have one, what’s next?

Among those who do not use patient portals, 35 percent did not know a portal was available and 31 percent said their physician had never spoken to them about portals.

Are you marketing your patient portal to your patients? Are you making sure that they understand the benefits of using one? Here are some ways that you market the patient portal to make sure that you are making full use of an investment that you’ve paid for:

  • Communicate benefits: You won’t have to come up with an entire presentation, but a short brochure or even a one-page print out explaining what the patient portal is will be helpful in educating your patients. Have the receptionist include the print out during check in. The OD should also reiterate the benefits during the patient visit, such as the ability to send more information about their assessment through a patient portal. You can also offer your patients to sign up for an account via a tablet as they are filling out other paperwork in the office. This may seem a little time consuming at first, but when most of your patients have converted to a using the portal, they will be able to save time on pre-arrival paperwork.

  • Utilize social media: The survey also shows that millennials are more likely to report the highest preference in accessing patient portals on the go. With a high demand for a patient portal among younger patients, social media is a good outlet to promote the use of your patient portal. Share instructions on how to get registered and remind them of the value of it. This will also help encourage those who are not yet onboard with the idea of using one. You can even share educational materials such as videos on how to treat a common issue that your practice has been seeing a lot off.

Now that you have all the information you need on a patient portal for your practice, it’s time to check out a solution that’s right for you. Uprise is a cloud-based practice management solution that comes with a patient portal already built it at no extra cost!

Have questions about Uprise? Click here to email your sales rep directly.

Topics: EHR Software, Office Manager, Practice Owner

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