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4 Ways Your Optometry Office is Wasting Time

Posted by Janelle Pauli on Aug 27, 2018 11:15:00 AM

If you own your own practice, you probably find that there aren't enough hours in a day to get everything done. While we all know that feeling a little too well, have you thought about where you might have the capacity to free up time in your daily routine?

Depending on the needs of your patients, your practice likely wastes time with inefficient communication, dated methods or technology, and consuming administrative work. Most of these time saving ideas have to do with eyecare practice management and using modern technology to make everyday tasks more easy and accurate. Read on to see how you can transform your practice day-to-day.

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Tips for ECPs, EHR Software, Practice Management for Optometrists

Optometric Practice Management: Tightening Your Practice's Belt

Posted by Janelle Pauli on Aug 22, 2018 11:00:00 AM

As independent optometrists and practice owners, running your practice isn't just about seeing patients. You're also managing a business. And, as a small business owner, managing your costs is one of the primary responsibilities. Each year, you should be evaluating your budget and see where you can make adjustments.

When it comes to optometric practice management and profitability, we want to talk about some areas in your practice where you can make adjustments and possibly save a penny or two. Whether it's updating budget to scheduling your staff to marketing efforts to letting your patients help themselves, we've got a few ideas that could help your practice's profits in the long run.

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Tips for ECPs, Practice Management, Practice Management for Optometrists, Marketing Your Practice

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How Automated Communication Improves Your Online Reviews

Posted by Madhu Singh on Aug 20, 2018 10:04:56 AM

Do you find it slightly awkward to verbally ask your patients to leave you reviews online? We know it may feel inorganic to request them, but online reviews can be vital to marketing your practice. An increasing percentage of patients are looking for doctors online instead of checking more traditional forms of media such as newspapers or physical directories. 

One of the easiest ways to increase your online reviews is to request them through links in automated emails or text messages. Keep reading to find out how you can seamlessly incorporate review requests into your patient recall messages or newsletters.

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Practice Management for Optometrists, Marketing Your Practice

How to Identify Your Practice's Buyer Personas

Posted by Madhu Singh on Aug 15, 2018 7:00:00 AM

When was the last time you reviewed your eyecare practice's sales messaging? Whether it's through marketing material, online content, or face-to-face interaction, your entire staff is responsible for keeping optical dispensary sales high.

We've found that a good first step to innovating sales tactics is developing buyer personas for your common patient base. Tailoring your sales messaging for specific buyer personas can lead to an effective increase in your second pair sales, patient recall, and optical dispensary sales overall. Keep reading to find out how to build personas that generate more optical sales.

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Marketing Your Practice, Optician

New Ebook "OD Growth Guide: 5 Essential Insurance Reports"

Posted by Madhu Singh on Aug 13, 2018 11:00:00 AM

Do you have transparency into how much money you're making from insurance payments? If you aren't sure where to start with revenue management, let us highlight the 5 most useful insurance reports you should generate.

Insurance reports analyze your historical billing and claims data to search for gaps, errors, and mistakes. Read on to see how insurance reports can stop you from missing out on potential revenue.

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Optometry eBooks, Optometry Software, Education, Biller