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Incentivize Your Optical Staff to Work Weekends

Posted by Madhu Singh on Dec 31, 2018 8:30:00 AM

If you're experiencing the good fortune of having weeknights packed with exams, you might be considering opening up your practice on Saturdays. We know weekend hours can be one way to set your practice apart from local competition. Maybe you've crunched the numbers and established that it's a good move for your practice, but you're not sure how to convince your staff to extend their work hours?

We took advice from ODs who have tested the waters and gained the trust of their staff to scale their weekend hours. We want to help you figure out what motivates your team to push for your practice's success. Let us know in the comments if you have any other creative and successful techniques. 

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Tips for ECPs

3 Ways To Bring Focus Back Into Your Optometric Practice

Posted by Jeff Rezabek on Dec 26, 2018 4:11:00 PM

For most people, it’s the time of the year where things are slowing down a bit. However, in the eye care industry, most optometric practices are packed with patients trying to use their benefits before the end of the year. During times like these, it’s essential that you help keep your staff focused on completing their tasks and limit distractions.

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Tips for ECPs

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Optical Marketing: How to Get the Most Out of Working with a Designer

Posted by Megan Ludzenski on Dec 19, 2018 11:45:00 AM

After years of schooling, blood, sweat, tears, a few loans, and finding the perfect location, you finally fulfilled your dream of starting your own eyecare practice! You've assembled a dream team including an awesome accountant who you trust will keep you within your monthly budget, an amazing front desk team who can take care of patients and scheduling effectively, the best tech to help you with pre-exam testing, and a trendy optician who can recommend the perfect frames for patients. 

So now that you have your practice set up, you're ready to take it to the next level and start creating a brand that you can market to the community. But where do you begin? You may be tempted to take on this task yourself, but if you're striving for true optical marketing success it might be in your best interest to hire a professional. Keep reading to see how you can find the best designer for your optical practice.

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Tips for ECPs, Practice Management, Industry Pulse

What to Look for When Growing Your Optical Practice's Team

Posted by Janelle Pauli on Dec 17, 2018 11:45:00 AM

When hiring for different roles in your optical practice you're going to be looking for different qualities, skills, and experiences for each position. What you're looking for in an optician is going to be different from what you're looking for in an office manager, naturally.

That's why we thought it would be helpful to lay out for you the skills and characteristics that we think make someone a good candidate for each of these different roles. Is there a skill or quality that you look for that we missed? Let us know in the comments.

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Optometrist, Optician, Office Manager, Change Management

Prepare Your Eyecare Practice for the Holidays

Posted by Madhu Singh on Dec 12, 2018 7:20:00 AM

College students are home for the holidays, working professionals have the time off to take themselves and their family to optometry appointments, and everyone is in the shopping mood this time of year. We know that the holiday rush can get intense, so we wanted to ease your process with some creative ideas.

Sending cards to your patients, throwing an event, decorating your office, and adding festive cheer to your workflow are a few ways you can embrace the holiday season. We already have a non-Christmas Winter playlist you can play for patients while they wait, too. They'll thank you.

Read on for specific tips and tricks to help deal with the holiday rush.

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Tips for ECPs, Marketing