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How ODs Can Use Google Analytics to Power SEO

Posted by Madhu Singh on Sep 12, 2018 8:38:35 AM

Data analytics can sound daunting initially, but allows you to use your eyecare practice's website to its maximum potential. You probably use your website now to list information about your practice, staff, and maybe make online appointments.

However, if you want your website to show up in local internet searches and attract ePatients who prefer to make appointments online, you'll need to understand how to convert your website traffic into a new patients. 

The best way to understand your analytics and online patient trends is through Google Analytics and Google Tag Manager. Let us show you how to utilize these tools to maximize your online presence.

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Marketing Your Practice, Practice Management for Optometrists

6 Book Recommendations for ODs

Posted by Janelle Pauli on Sep 10, 2018 1:15:00 PM

Every now and then it's good to take a mental break from your daily routine and explore different options for learning, inspiration, and business motivation. It's easy to get stuck in a routine of doing things and forget to take the time to evaluate your vision for your practice, your team, and your personal growth as a healthcare professional.

Our optometry blog strives to give you the best information and resources for improving your eyecare practice, but we also like to have a little fun. That's why we wanted to share our top book choices to kindle your flame. Whether you're looking to hunker down and take notes or skim for some new ideas, we've found the book for you.

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Tips for ECPs, Education, Optometrist, Practice Management

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Practice Management for Optometrists: 6 Marketing Tips for ODs

Posted by Madhu Singh on Sep 5, 2018 9:10:00 AM

Independent optometrists know the importance of building and maintaining a loyal customer base. And having a good marketing strategy for your practice is a great way to build awareness and credibility for your practice to help you gain and maintain new customers.

So, we've rounded up a few of our top practice management and marketing blogs to guide your practice. Read on to see 

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Practice Management, Marketing Your Practice

7 Bad Manager Habits that Can Destroy Your Optical Practice Team

Posted by Janelle Pauli on Aug 29, 2018 11:00:00 AM

In any small business, including your eyecare practice, managers have to manage day-to-day tasks and lead their team to success. Managing a team requires much more effort and time than just giving direction and holding meetings.

Leaders of organizations must communicate effectively and create an environment that fosters motivation and engagement throughout the officeBut oftentimes, finding the right management style for your practice can be harder than you'd think. We've got a list of 7 bad habits that a manager in your optical practice could be displaying that ultimately hurt your entire team and office culture. Do you find yourself guilty of these habits? Read on.

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Tips for ECPs, Optometrist, Office Manager

4 Ways Your Optometry Office is Wasting Time

Posted by Janelle Pauli on Aug 27, 2018 11:15:00 AM

If you own your own practice, you probably find that there aren't enough hours in a day to get everything done. While we all know that feeling a little too well, have you thought about where you might have the capacity to free up time in your daily routine?

Depending on the needs of your patients, your practice likely wastes time with inefficient communication, dated methods or technology, and consuming administrative work. Most of these time saving ideas have to do with eyecare practice management and using modern technology to make everyday tasks more easy and accurate. Read on to see how you can transform your practice day-to-day.

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Tips for ECPs, EHR Software, Practice Management for Optometrists