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4 Ways Your Office Workflow is Sabotaging Second Pair Sales

Posted by Janelle Pauli on Jul 11, 2018 12:53:00 PM

Sales in your optical dispensary are an important part of your practice's revenue. And the ability to make that second pair frame sale can really help boost your numbers. Making that second pair sale is a big challenge for most practices, but it doesn't have to be. Many patients struggle to justify and afford a single pair of frames, let alone two. The selling responsibility shouldn't be left to fall entirely on your opticians. As the OD it's your job to plant the seed early and recommend or prescribe the need for more than one pair of frames. 

We've put together a list of 4 problems throughout your office workflow that could be hurting your opportunity for second pair sales. Is there a proven method that has worked for your practice? Tell us more about it in the comments!

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Tips for ECPs, Practice Management, Optician

4 Cheap and Easy Optical Marketing Tips

Posted by Robert Fallon on Jul 9, 2018 12:10:00 PM

A major growth problem for many eyecare practices is getting new patients through the door. And, with busy schedules it can be hard to brainstorm ideas for new marketing tactics that will bring in new patients. In such a competitive market, differentiating, or standing out at all, is a huge advantage for creating business through your optical marketing strategy.

The best optical marketing strategy begins with the approach that you and your staff take to patient care. If you strive to anticipate every one of your patients' eye care needs, and go above and beyond their expectations, then you're much more likely to make an everlasting impression that will inspire loyalty, delight your existing patients, and generate word of mouth referrals for your practice.

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Tips for ECPs, Practice Management, Marketing Your Practice

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12 Interview Questions to Ask Your Next Optical Practice Candidates

Posted by Megan Ludzenski on Jul 4, 2018 9:08:52 AM

Finding the perfect fit for your practice's staff when hiring new employees can prove to be quite the task. On top of looking for candidates with the right skill set, you want someone who will be a pleasure to work with and stay with your practice for years to come.

Asking the right questions is the only way to find out whether a candidate is a good cultural fit. We’ve come across these interview questions that will help you gain insight to an candidate’s background and goals. No matter if you're looking for a technician, office manager, or even another optician to join your practice, these questions are designed to highlight important personality traits. Maybe they'll lead you to the optical practice addition you need!

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Tips for ECPs, Practice Management, Training

Assessing Your EHR Software Pain Scale

Posted by Janelle Pauli on Jul 2, 2018 11:49:00 AM

Your practice management and EHR software plays a big role in the efficiency of your entire eyecare practice. Every member of your staff uses the system in a unique way in order to complete their specific tasks during a patient visit. It's vital to the success of your workflow to sit down once a year and take a look at the productivity of your software and determine if it's making your job harder than it needs to be.

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EHR Software, Change Management, Optometrist

How to Track the Success of Your Patient Recall

Posted by Madhu Singh on Jun 27, 2018 10:00:00 AM

Having patients return to your practice year after year is not only rewarding, but shows that your quality services and efficient practice management methods are paying off. If you're constantly improving the quality of your recall messages, texts, and other digital communications, you can increase your percentage of return patients and build a loyal patient base.

Maybe you've already taken our pointers for creating a killer patient recall message and now you want to see if your patients are indeed returning to your practice. We've got a few methods for analyzing, tracking, and building the success of your optometry practice's patient recall techniques below. Read on!

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Optometry Office Software, Practice Management for Optometrists