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One of the Best Business Resources for Optometric Practices

Posted by Denise Deverelle Crown on Jun 21, 2017 2:45:00 PM

All the years of clinical training you completed make you a legitimate eyecare expert, but putting that into practice and turning those skills into a successful business is a whole other matter. In this post, I’ll reveal one of the best resources for turning your optometric practice into a successful business.

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Education, Industry Pulse, Practice Owner

How to Implement a Digital Marketing Strategy for Your Optometric Practice

Posted by Jeff Rezabek on May 8, 2017 2:27:00 PM

Getting your name out to your community of potential patients is vital to sustaining growth by staying top of mind. With the adoption of smartphone usage and daily internet access rising, are your marketing activities standing the test of time? To gain attention in the digital age, your optometric practice needs to adopt a digital marketing strategy to optimize online marketing tactics.

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Fun Stuff, Education, Social Media

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How to Keep Up with Eye Care Industry Trends

Posted by Jeff Rezabek on Apr 19, 2017 2:26:00 PM

The eye care industry is changing rapidly. New technology has emerged that can either enhance your optometric practice or end it. With all the changes threatening the future of eye care, your practice needs to embrace change to survive.

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Tips for ECPs, Education, Industry Pulse

Boost Your Optometric Practice by Leveraging These Speaking Opportunities

Posted by Jeff Rezabek on Apr 12, 2017 2:26:00 PM

If you’re ready to take your career as an OD to the next level, taking the leap into public speaking could build awareness around your optometric practice and establish the building blocks needed to brand you as a thought leader. To help launch the next wave of thought leaders in the optometric field, we thought we’d share some tips for finding speaking opportunities to promote your practice.

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Tips for ECPs, Education, Practice Owner

Optometric Practice Resources: 4 Things You Wish Your Patients Knew

Posted by Jeff Rezabek on Apr 8, 2017 10:47:00 AM

Running an optometric practice is a lot of work. And, a significant contributor to the difficulties of running an efficient practice is completely out of your hands. Many of the difficulties and frustrations of running an optometric practice stem from your patients’ knowledge of your practice and the eyecare industry. Giving your patients a better understanding of how your practice operates can result in better patient visits, fewer arguments, and could increase profits.

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Tips for ECPs, Education, Practice Owner