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New OD Handbook: Small Business, Big Profits

Posted by Madhu Singh on Aug 6, 2018 10:00:00 AM

It's no surprise that superior patient care is the top priority across optometry practices. However, ODs have to treat their practice like a small business in order to see it thrive in the growing eyecare industry. In order to provide the best patient care, your practice should have a productive team, a stable financial standing, and a patient-focused marketing/sales strategy.

In our latest ebook, we identify and provide solutions for common challenges in four major business areas for optometry practices. Read on to learn how you can transform your human resources, marketing, finance, and sales tactics.

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Industry Pulse, Education, Marketing

Popular Eyecare Industry Events in 2018

Posted by Madhu Singh on Aug 1, 2018 2:16:12 PM

Optometry teams deserve a field trip every now and then. Traveling to an optometry industry event is worth the trip if you're in the market for new inspiration, talent, or tools. Eyecare organizations and professionals organize local and global events for further education, networking, technology demos, and more.

If you're looking to upgrade your practice management or EHR solutions, events like Vision Expo East and West are great for discovering the latest in modern optometry technology. If you're hoping to bring on a new OD, get a CE certificate, or expand your practice in any way, local conference calendars are an effective way to meet professionals who you can learn from or collaborate with.

Browse through our list of the best conferences coming up in 2018 below.

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Industry Pulse, Education

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How to Calculate and Improve Your Practice’s Optical Capture Rate

Posted by Sharon Chin on Jul 23, 2018 10:00:00 AM

Optical capture rate compares the number of patients who received their prescription and the number of patients who filled their prescriptions at your practice. Since frame and contact lens sales are a big source of revenue for many practices, it’s important to have your optical software keep up with the number of sales you make. You would want to have a high optical capture rate. In fact, the industry benchmark says that 60% of your patients should be filling their prescription in your practice.  

Showrooming is often an obstacle for practices trying to increase their optical capture rate. Showrooming is when your patient gets a prescription from your practice, tries on a frame that they like, and then buys the product online at a lower price. We'll help you stop showrooming and improve your optical capture rate with the tips below.

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Education

[Infographic] Tips For Improving Your Optometric Practice Word-of-mouth Marketing Strategy

Posted by Jeff Rezabek on May 28, 2018 3:11:00 PM

Word-of-mouth marketing can be one of the most effective marketing strategies for your optometric practice. According to this infographic from IMPACT, 92% of people believe brand recommendations from friends. Unfortunately getting your patients to promote your practice can be challenging.

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Tips for ECPs, Practice Management, Education, Industry Pulse

15 Tips For New Optometry School Graduates

Posted by Jeff Rezabek on May 23, 2018 3:48:00 PM

For many of optometry’s class of 2018, school is out, and commencement is over. Now, you get to start your career in the eyecare industry. While the next chapter in your life may seem a bit scary, you don’t have to go at it alone. Below are some tips from your optometry community that you can use throughout your optometry career.

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Optometrist, Education, Tips for ECPs