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The Difference of Working in a One-door vs. Two-door State

Posted by Denise Deverelle Crown on Oct 11, 2017 2:22:00 PM

I was talking to my friend, Dr. Maria Sampalis from Corporate Optometry Careers the other day about one-door and two-door states, when it occured to me that there is not a lot written on this topic aside from state regulations dripping in legalese. If you're thinking about a career in a corporate practice, which is a great option in my opinion for new ODs, it helps to understand what your business will look like under either model. 

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Education, Industry Pulse, Optometrist

How To Get Your Patients To Review Your Optometric Practice

Posted by Jeff Rezabek on Aug 28, 2017 3:30:00 PM

Getting your patients to leave an online review of your optometric practice can be a struggle. The unfortunate truth is that most people only leave reviews when they have a negative experience, which may turn you off from soliciting reviews. However, online reviews are a big driver of traffic to your optometric practice. So, how do you entice more patients to leave reviews on your practice?

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Practice Management, Education

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5 Podcasts That Will Help You Grow Your Eyecare Practice

Posted by Janelle Pauli on Aug 5, 2017 10:24:00 AM

Podcasts can be a great source of learning material. They are typically short recordings of information that you can download and listen to in the car, while you're cleaning up the house, or even laying in bed. 

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Practice Management, Education, Optometrist

One of the Best Business Resources for Optometric Practices

Posted by Denise Deverelle Crown on Jun 21, 2017 2:45:00 PM

All the years of clinical training you completed make you a legitimate eyecare expert, but putting that into practice and turning those skills into a successful business is a whole other matter. In this post, I’ll reveal one of the best resources for turning your optometric practice into a successful business.

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Practice Management, Education, Industry Pulse

How to Implement a Digital Marketing Strategy for Your Optometric Practice

Posted by Jeff Rezabek on May 8, 2017 2:27:00 PM

Getting your name out to your community of potential patients is vital to sustaining growth by staying top of mind. With the adoption of smartphone usage and daily internet access rising, are your marketing activities standing the test of time? To gain attention in the digital age, your optometric practice needs to adopt a digital marketing strategy to optimize online marketing tactics.

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Fun Stuff, Education, Marketing Your Practice