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Optical Marketing Advice Your Practice is Not Taking

Posted by Jeff Rezabek on Jun 19, 2017 2:20:00 PM

Keeping up with optical marketing strategies can be a fun, but time-consuming part of your day. Staying ahead of other practices and online retailers can help you gain the attention of new and existing patients to keep your exam lanes full, and your frames boards profitable.

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Fun Stuff, Social Media, Practice Owner

3 Social Media Tips To Promote Your Optometric Practice

Posted by Jeff Rezabek on May 29, 2017 2:29:00 PM

Marketing your optometric practice is vital to generate sales, attract new patients, and reconnect with your existing patients. Unfortunately, some marketing strategies are expensive. However, using social media, your optometric practice can connect with your community with minimal effort and expenses.

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Fun Stuff, Social Media, Practice Owner

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How to Implement a Digital Marketing Strategy for Your Optometric Practice

Posted by Jeff Rezabek on May 8, 2017 2:27:00 PM

Getting your name out to your community of potential patients is vital to sustaining growth by staying top of mind. With the adoption of smartphone usage and daily internet access rising, are your marketing activities standing the test of time? To gain attention in the digital age, your optometric practice needs to adopt a digital marketing strategy to optimize online marketing tactics.

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Fun Stuff, Education, Social Media

VisionWeb Designs Optometric Software To Improve Lens Ordering

Posted by Jeff Rezabek on Apr 1, 2017 1:22:00 PM

At Vision Expo East, you’re guaranteed to gain invaluable insight in optimizing your practice and be the first to hear about the latest technologies to disrupt the competition and slingshot your practice into the space-age. This year is proving to be no different.

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Fun Stuff

7 Reasons Your Patients Love and Hate Your Optometric Practice

Posted by Jeff Rezabek on Mar 18, 2017 10:23:00 AM

They love you; they love you not.

It’s not easy being a medical professional. And, for an OD, the challenges of running an optometric practice, stocking your frame boards, and collecting on insurance claims can make it difficult to focus on pleasing your patients. But, pat yourself on the back, because even though the industry continues to throw new challenges at you—like MACRA and MIPS—many of you ODs are still going out and putting your focus on the most important aspect of your practice; your patients.

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Tips for ECPs, Fun Stuff, Practice Owner