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The Best Optometry Podcasts Today

Posted by Madhu Singh on Oct 17, 2018 11:30:00 AM

How do you take time out of your day to keep updated on the eyecare industry trends, discoveries, changes, and regulations? Podcasts are basically on-demand radio shows you can listen to when you're getting ready in the morning, on your commute to and from the practice, and during your lunch break.

You can actively keep up to date while you go about your day-to-day tasks instead of cutting into your relaxation time. If you're looking for inspirational podcasts to give you good business ideas, we've written a blog post with our top 5 podcasts here. However, if you want more optometry-specific or medical-focused podcasts, read on for our favorite shows.

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Education, Fun Stuff, Industry Pulse

Popular Eyecare Industry Events in 2018

Posted by Madhu Singh on Aug 1, 2018 2:16:12 PM

Optometry teams deserve a field trip every now and then. Traveling to an optometry industry event is worth the trip if you're in the market for new inspiration, talent, or tools. Eyecare organizations and professionals organize local and global events for further education, networking, technology demos, and more.

If you're looking to upgrade your practice management or EHR solutions, events like Vision Expo East and West are great for discovering the latest in modern optometry technology. If you're hoping to bring on a new OD, get a CE certificate, or expand your practice in any way, local conference calendars are an effective way to meet professionals who you can learn from or collaborate with.

Browse through our list of the best conferences coming up in 2018 below.

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Industry Pulse, Education, Fun Stuff

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Optical Marketing: 6 Things You Should and Shouldn't be Doing on Social Media

Posted by Janelle Pauli on Jul 18, 2018 10:55:00 AM

We understand that social media is one of the hardest aspects of digital marketing. If you're just starting to build your presence on social media platforms, we've got you covered with tips to put you on the map, make your practice highly instagrammable, and more. Plus, if you're constantly testing and analyzing the types of posts that your followers enjoy with the help of user data, you can better inform all of your future posts.

We want to help you get it right, so we've come up with 6 optical marketing tips to share the top 3 things you definitely should be doing and 3 things you definitely shouldn't. What are some social media strategies that have worked the best for your eyecare practice?

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Fun Stuff, Marketing Your Practice

[Infographic] Tips For Improving Your Optometric Practice Word-of-mouth Marketing Strategy

Posted by Jeff Rezabek on May 28, 2018 3:11:00 PM

Word-of-mouth marketing can be one of the most effective marketing strategies for your optometric practice. According to this infographic from IMPACT, 92% of people believe brand recommendations from friends. Unfortunately getting your patients to promote your practice can be challenging.

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Infographics, Fun Stuff, Tips for ECPs, Practice Management

Social Media Tools To Try In Your Optometric Practice

Posted by Jeff Rezabek on Apr 23, 2018 3:45:00 PM

Social media can be a key tool for marketing your optometric practice. As social media continues to evolve to give more features for users to post, publish, and share different aspects of their life, businesses must be quick to adopt the technology to gain visibility and promote their brand to their audience.

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Marketing Your Practice, Tips for ECPs, Fun Stuff