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How Domino's Embraced Technology and Why ODs Should Care

Posted by Janelle Pauli on Nov 15, 2017 2:43:00 PM

Any veterans of the eyecare industry can tell you how things have changed over the last 10-15 years, and that these changes probably aren't going to slow down anytime soon. As with any business or industry, new technology emerges causing the framework of the industry to change.

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Tips for ECPs, Fun Stuff, Change Management

Our Favorite Eye Care Industry Events at Vision Expo West 2017

Posted by Jeff Rezabek on Sep 6, 2017 3:42:00 PM

Vision Expo West 2017 is nearly a week away. Whether you want to earn CE credits, purchase the latest technology in the eye care industry, connect with peers, or have an excuse to go to Las Vegas for a few days, this year has a bit of everything.

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Fun Stuff, Industry Pulse

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Optical Marketing Advice Your Practice is Not Taking

Posted by Jeff Rezabek on Jun 19, 2017 2:20:00 PM

Keeping up with optical marketing strategies can be a fun, but time-consuming part of your day. Staying ahead of other practices and online retailers can help you gain the attention of new and existing patients to keep your exam lanes full, and your frames boards profitable.

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Fun Stuff, Social Media, Practice Owner

3 Social Media Tips To Promote Your Optometric Practice

Posted by Jeff Rezabek on May 29, 2017 2:29:00 PM

Marketing your optometric practice is vital to generate sales, attract new patients, and reconnect with your existing patients. Unfortunately, some marketing strategies are expensive. However, using social media, your optometric practice can connect with your community with minimal effort and expenses.

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Fun Stuff, Social Media, Practice Owner

How to Implement a Digital Marketing Strategy for Your Optometric Practice

Posted by Jeff Rezabek on May 8, 2017 2:27:00 PM

Getting your name out to your community of potential patients is vital to sustaining growth by staying top of mind. With the adoption of smartphone usage and daily internet access rising, are your marketing activities standing the test of time? To gain attention in the digital age, your optometric practice needs to adopt a digital marketing strategy to optimize online marketing tactics.

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Fun Stuff, Education, Social Media