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Social Media Tools To Try In Your Optometric Practice

Posted by Jeff Rezabek on Apr 23, 2018 3:45:00 PM

Social media can be a key tool for marketing your optometric practice. As social media continues to evolve to give more features for users to post, publish, and share different aspects of their life, businesses must be quick to adopt the technology to gain visibility and promote their brand to their audience.

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Tips for ECPs, Fun Stuff, Social Media

4 Ways to Use Video For Eye Care Practice Growth

Posted by Jeff Rezabek on Apr 4, 2018 3:46:00 PM

Video content is a popular way to consume online content. According to one study, 73% of all U.S adults are more likely to purchase after watching an online video that explains the product or service. While written content like blogs, social media, and websites are important for SEO and marketing your eye care practice, video marketing is also an important strategy to consider. Luckily, you don't need expensive equipment to make a quality video for your practice.

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Tips for ECPs, Fun Stuff, Social Media

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How Domino's Embraced Technology and Why ODs Should Care

Posted by Janelle Pauli on Nov 15, 2017 2:43:00 PM

Any veterans of the eyecare industry can tell you how things have changed over the last 10-15 years, and that these changes probably aren't going to slow down anytime soon. As with any business or industry, new technology emerges causing the framework of the industry to change.

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Tips for ECPs, Fun Stuff, Change Management

Our Favorite Eye Care Industry Events at Vision Expo West 2017

Posted by Jeff Rezabek on Sep 6, 2017 3:42:00 PM

Vision Expo West 2017 is nearly a week away. Whether you want to earn CE credits, purchase the latest technology in the eye care industry, connect with peers, or have an excuse to go to Las Vegas for a few days, this year has a bit of everything.

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Fun Stuff, Industry Pulse

Optical Marketing Advice Your Practice is Not Taking

Posted by Jeff Rezabek on Jun 19, 2017 2:20:00 PM

Keeping up with optical marketing strategies can be a fun, but time-consuming part of your day. Staying ahead of other practices and online retailers can help you gain the attention of new and existing patients to keep your exam lanes full, and your frames boards profitable.

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Fun Stuff, Social Media, Practice Owner