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4 Tips For Future-Proofing Your Optometric Practice

Posted by Jeff Rezabek on Jun 22, 2018 9:04:00 AM

The eyecare industry is rapidly changing. New advancements in technology are transforming exam rooms, patient communication methods, and vision correction options. As the eyecare industry continues to be disrupted by innovations, your practice needs to prepare for changes and continue to provide quality care to your patients.

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Tips for ECPs, Cloud-Based EHR, Industry Pulse

[Infographic] Tips For Improving Your Optometric Practice Word-of-mouth Marketing Strategy

Posted by Jeff Rezabek on May 28, 2018 3:11:00 PM

Word-of-mouth marketing can be one of the most effective marketing strategies for your optometric practice. According to this infographic from IMPACT, 92% of people believe brand recommendations from friends. Unfortunately getting your patients to promote your practice can be challenging.

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Tips for ECPs, Practice Management, Education, Industry Pulse

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Social Media Tools To Try In Your Optometric Practice

Posted by Jeff Rezabek on Apr 23, 2018 3:45:00 PM

Social media can be a key tool for marketing your optometric practice. As social media continues to evolve to give more features for users to post, publish, and share different aspects of their life, businesses must be quick to adopt the technology to gain visibility and promote their brand to their audience.

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Marketing, Tips for ECPs, Industry Pulse

4 Ways to Use Video For Eye Care Practice Growth

Posted by Jeff Rezabek on Apr 4, 2018 3:46:00 PM

Video content is a popular way to consume online content. According to one study, 73% of all U.S adults are more likely to purchase after watching an online video that explains the product or service. While written content like blogs, social media, and websites are important for SEO and marketing your eye care practice, video marketing is also an important strategy to consider. Luckily, you don't need expensive equipment to make a quality video for your practice.

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Tips for ECPs, Marketing, Industry Pulse

3 Eye Care Industry eBooks You Should Read This Weekend

Posted by Jeff Rezabek on Jan 6, 2018 11:16:00 AM

There’s always something new to learn. Whether you’re reading a blog post, taking a CE credit, or reading an article in the latest optometry publication, taking time for continued education will help give you advice and guidance to build upon your optometric success.

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Education, Industry Pulse