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Prepare Your Eyecare Practice for the Holidays

Posted by Madhu Singh on Dec 12, 2018 7:20:00 AM

College students are home for the holidays, working professionals have the time off to take themselves and their family to optometry appointments, and everyone is in the shopping mood this time of year. We know that the holiday rush can get intense, so we wanted to ease your process with some creative ideas.

Sending cards to your patients, throwing an event, decorating your office, and adding festive cheer to your workflow are a few ways you can embrace the holiday season. We already have a non-Christmas Winter playlist you can play for patients while they wait, too. They'll thank you.

Read on for specific tips and tricks to help deal with the holiday rush.

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Tips for ECPs, Marketing

4 Cheap and Easy Optical Marketing Tips

Posted by Robert Fallon on Dec 5, 2018 11:45:00 AM

A major growth problem for many eyecare practices is getting new patients through the door. And, with busy schedules it can be hard to brainstorm ideas for new marketing tactics that will bring in new patients. In such a competitive market, differentiating, or standing out at all, is a huge advantage for creating business through your optical marketing strategy.

The best optical marketing strategy begins with the approach that you and your staff take to patient care. If you strive to anticipate every one of your patients' eye care needs, and go above and beyond their expectations, then you're much more likely to make an everlasting impression that will inspire loyalty, delight your existing patients, and generate word of mouth referrals for your practice.

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Tips for ECPs, Marketing

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Developing a Business Plan for ODs

Posted by Madhu Singh on Nov 14, 2018 3:00:04 PM

What's your five year plan? Although this is a common question when networking or interviewing for a new job, it's also one all ODs should be thinking about as small business owners.

Business plans come in handy when you're approaching banks or other investors for loans, selling your optometry practice, or expanding your practice in some other way. However, they're also relevant for organizing your growth ideas into actions and a timeline.

In this blog, we help you dissect which parts of the traditional business plan apply to optometrists, office managers, opticians, billers, and the other members of your staff. Hopefully, you can develop a killer business plan when you're done reading.

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Marketing, Tips for ECPs

5 Innovative Marketing Techniques to Get Your Patients to Return

Posted by Madhu Singh on Oct 10, 2018 8:39:29 AM

Offering excellent patient care, medical guidance, and support policies is the first step to delighting the patients that have chosen your practice above others. However, we're sure you're wondering what methods you should take post-exam to convert first-time patients to lifelong customers.

Marketing isn't just necessary for gaining new patients, but also retaining your existing patients. All it takes to understand the motivations of eyecare patients is a little bit of patient persona organization mixed with savvy digital marketing techniques and supreme customer service. Let us show you our top 5 methods for getting patients to return to your practice below.

 

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Marketing

The Best Ways to Build and Strengthen Your Patient Base

Posted by Janelle Pauli on Oct 1, 2018 12:24:00 PM

Growing your patient base is something that every eyecare professional works towards every year. Whether you’re a new practice opening up cold, or a mature practice of 20 years–practice growth is always top of mind.

Growing your practice can come from many different directions whether you’re looking to bring on new patients, strengthen existing patient loyalty, or improve your workflow to make time for a heavier patient load. Take a look at some of our top resources that will help you grow your practice through the end of the year.

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Marketing, Practice Management