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4 Master Marketing Campaigns for ODs

Posted by Madhu Singh on Jan 30, 2019 11:50:00 AM

Marketing an eyecare practice could mean posting on social media, creating promotional videos, starting an email newsletter for your patients, and more. We understand some practices have a strict budget for all marketing efforts and need more affordable campaign ideas.

However, once you've tried a few accessible marketing techniques and have a grasp on what your patients and customers respond well to, you can splash more cash on concentrated marketing campaigns. That's why we've rounded up the top 4 campaigns an optical practice can run to market their services and scale their patient base here for you. Keep reading to see what applies to your practice.

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Marketing

How Visual Merchandising Can Drive Optometry Sales

Posted by Madhu Singh on Jan 16, 2019 7:43:19 AM

Setting up a visually pleasing product display may not be your forte, but you can do it well if you think about your existing customers' and potential customers' needs.

The first thing your patients and potential customers see is your practice's exterior and the path to the front desk. If you want to increase your retail sales, create an enticing visual display of your frames and other products in their walking path so that they can't ignore it.

Opticians understand the need for a visual display that tells the story of the consumer and how the product aids that story. Read on to see how your frame board and product displays can tell a story in your optical practice. 

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Tips for ECPs, Office Manager, Marketing

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Prepare Your Eyecare Practice for the Holidays

Posted by Madhu Singh on Dec 12, 2018 7:20:00 AM

College students are home for the holidays, working professionals have the time off to take themselves and their family to optometry appointments, and everyone is in the shopping mood this time of year. We know that the holiday rush can get intense, so we wanted to ease your process with some creative ideas.

Sending cards to your patients, throwing an event, decorating your office, and adding festive cheer to your workflow are a few ways you can embrace the holiday season. We already have a non-Christmas Winter playlist you can play for patients while they wait, too. They'll thank you.

Read on for specific tips and tricks to help deal with the holiday rush.

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Tips for ECPs, Marketing

4 Cheap and Easy Optical Marketing Tips

Posted by Robert Fallon on Dec 5, 2018 11:45:00 AM

A major growth problem for many eyecare practices is getting new patients through the door. And, with busy schedules it can be hard to brainstorm ideas for new marketing tactics that will bring in new patients. In such a competitive market, differentiating, or standing out at all, is a huge advantage for creating business through your optical marketing strategy.

The best optical marketing strategy begins with the approach that you and your staff take to patient care. If you strive to anticipate every one of your patients' eye care needs, and go above and beyond their expectations, then you're much more likely to make an everlasting impression that will inspire loyalty, delight your existing patients, and generate word of mouth referrals for your practice.

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Tips for ECPs, Marketing

Developing a Business Plan for ODs

Posted by Madhu Singh on Nov 14, 2018 3:00:04 PM

What's your five year plan? Although this is a common question when networking or interviewing for a new job, it's also one all ODs should be thinking about as small business owners.

Business plans come in handy when you're approaching banks or other investors for loans, selling your optometry practice, or expanding your practice in some other way. However, they're also relevant for organizing your growth ideas into actions and a timeline.

In this blog, we help you dissect which parts of the traditional business plan apply to optometrists, office managers, opticians, billers, and the other members of your staff. Hopefully, you can develop a killer business plan when you're done reading.

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Marketing, Tips for ECPs