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How to Identify Your Practice's Buyer Personas

Posted by Madhu Singh on Aug 15, 2018 7:00:00 AM

When was the last time you reviewed your eyecare practice's sales messaging? Whether it's through marketing material, online content, or face-to-face interaction, your entire staff is responsible for keeping optical dispensary sales high.

We've found that a good first step to innovating sales tactics is developing buyer personas for your common patient base. Tailoring your sales messaging for specific buyer personas can lead to an effective increase in your second pair sales, patient recall, and optical dispensary sales overall. Keep reading to find out how to build personas that generate more optical sales.

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Marketing Your Practice, Optician

New OD Handbook: Small Business, Big Profits

Posted by Madhu Singh on Aug 6, 2018 10:00:00 AM

It's no surprise that superior patient care is the top priority across optometry practices. However, ODs have to treat their practice like a small business in order to see it thrive in the growing eyecare industry. In order to provide the best patient care, your practice should have a productive team, a stable financial standing, and a patient-focused marketing/sales strategy.

In our latest ebook, we identify and provide solutions for common challenges in four major business areas for optometry practices. Read on to learn how you can transform your human resources, marketing, finance, and sales tactics.

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Education, Industry Pulse, Marketing Your Practice

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Optical Marketing: 6 Things You Should and Shouldn't be Doing on Social Media

Posted by Janelle Pauli on Jul 18, 2018 10:55:00 AM

We understand that social media is one of the hardest aspects of digital marketing. If you're just starting to build your presence on social media platforms, we've got you covered with tips to put you on the map, make your practice highly instagrammable, and more. Plus, if you're constantly testing and analyzing the types of posts that your followers enjoy with the help of user data, you can better inform all of your future posts.

We want to help you get it right, so we've come up with 6 optical marketing tips to share the top 3 things you definitely should be doing and 3 things you definitely shouldn't. What are some social media strategies that have worked the best for your eyecare practice?

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Fun Stuff, Marketing Your Practice

Social Media for Optometrists: Finding Content for Your Business Page

Posted by Janelle Pauli on Jul 16, 2018 10:00:00 AM

By now you understand that a strong presence on social media platforms keeps your optometry practice relevant to your younger patient base. But as an independent eyecare practice you might not have all of the time, or resources, to constantly stay on top of a social media presence for your practice.

Although it can be a time consuming challenge to find information that will be relevant and interesting to your followers, it's definitely one worth investing in. We put together a few resources and ideas below that will help you curate content for your practice's social media pages.

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Tips for ECPs, Practice Management, Marketing Your Practice, Optometrist

4 Cheap and Easy Optical Marketing Tips

Posted by Robert Fallon on Jul 9, 2018 12:10:00 PM

A major growth problem for many eyecare practices is getting new patients through the door. And, with busy schedules it can be hard to brainstorm ideas for new marketing tactics that will bring in new patients. In such a competitive market, differentiating, or standing out at all, is a huge advantage for creating business through your optical marketing strategy.

The best optical marketing strategy begins with the approach that you and your staff take to patient care. If you strive to anticipate every one of your patients' eye care needs, and go above and beyond their expectations, then you're much more likely to make an everlasting impression that will inspire loyalty, delight your existing patients, and generate word of mouth referrals for your practice.

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Tips for ECPs, Practice Management, Marketing Your Practice