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Optometric Practice Management: Tightening Your Practice's Belt

Posted by Janelle Pauli on Aug 22, 2018 11:00:00 AM

As independent optometrists and practice owners, running your practice isn't just about seeing patients. You're also managing a business. And, as a small business owner, managing your costs is one of the primary responsibilities. Each year, you should be evaluating your budget and see where you can make adjustments.

When it comes to optometric practice management and profitability, we want to talk about some areas in your practice where you can make adjustments and possibly save a penny or two. Whether it's updating budget to scheduling your staff to marketing efforts to letting your patients help themselves, we've got a few ideas that could help your practice's profits in the long run.

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Tips for ECPs, Practice Management, Marketing

How Automated Communication Improves Your Online Reviews

Posted by Madhu Singh on Aug 20, 2018 10:04:56 AM

Do you find it slightly awkward to verbally ask your patients to leave you reviews online? We know it may feel inorganic to request them, but online reviews can be vital to marketing your practice. An increasing percentage of patients are looking for doctors online instead of checking more traditional forms of media such as newspapers or physical directories. 

One of the easiest ways to increase your online reviews is to request them through links in automated emails or text messages. Keep reading to find out how you can seamlessly incorporate review requests into your patient recall messages or newsletters.

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Marketing, Practice Management

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How to Identify Your Practice's Buyer Personas

Posted by Madhu Singh on Aug 15, 2018 7:00:00 AM

When was the last time you reviewed your eyecare practice's sales messaging? Whether it's through marketing material, online content, or face-to-face interaction, your entire staff is responsible for keeping optical dispensary sales high.

We've found that a good first step to innovating sales tactics is developing buyer personas for your common patient base. Tailoring your sales messaging for specific buyer personas can lead to an effective increase in your second pair sales, patient recall, and optical dispensary sales overall. Keep reading to find out how to build personas that generate more optical sales.

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Marketing, Optician

New OD Handbook: Small Business, Big Profits

Posted by Madhu Singh on Aug 6, 2018 10:00:00 AM

It's no surprise that superior patient care is the top priority across optometry practices. However, ODs have to treat their practice like a small business in order to see it thrive in the growing eyecare industry. In order to provide the best patient care, your practice should have a productive team, a stable financial standing, and a patient-focused marketing/sales strategy.

In our latest ebook, we identify and provide solutions for common challenges in four major business areas for optometry practices. Read on to learn how you can transform your human resources, marketing, finance, and sales tactics.

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Industry Pulse, Education, Marketing

Optical Marketing: 6 Things You Should and Shouldn't be Doing on Social Media

Posted by Janelle Pauli on Jul 18, 2018 10:55:00 AM

We understand that social media is one of the hardest aspects of digital marketing. If you're just starting to build your presence on social media platforms, we've got you covered with tips to put you on the map, make your practice highly instagrammable, and more. Plus, if you're constantly testing and analyzing the types of posts that your followers enjoy with the help of user data, you can better inform all of your future posts.

We want to help you get it right, so we've come up with 6 optical marketing tips to share the top 3 things you definitely should be doing and 3 things you definitely shouldn't. What are some social media strategies that have worked the best for your eyecare practice?

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Marketing, Industry Pulse