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The Best Ways to Build and Strengthen Your Patient Base

Posted by Janelle Pauli on Oct 1, 2018 12:24:00 PM

Growing your patient base is something that every eyecare professional works towards every year. Whether you’re a new practice opening up cold, or a mature practice of 20 years–practice growth is always top of mind.

Growing your practice can come from many different directions whether you’re looking to bring on new patients, strengthen existing patient loyalty, or improve your workflow to make time for a heavier patient load. Take a look at some of our top resources that will help you grow your practice through the end of the year.

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Marketing, Practice Management

How a SWOT Analysis Can Help Your Optometry Practice

Posted by Madhu Singh on Sep 19, 2018 2:03:51 PM

Although ECPs usually don't have a business background, some business savvy is required in order to stay relevant in the ever-changing eyecare industry. Companies conduct SWOT analyses when they're moving into new markets, looking to expand their user base, or assessing their position.

Your optometry practice can figure out areas for improvement, develop campaigns to rise above competitors, and figure out its overall value to patients with the help of tools like a SWOT analysis.

We'll show you how to conduct a SWOT analysis for where your optometry practice stands in relation to your competition, locally and nationally.

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Marketing, Practice Management

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How ODs Can Use Google Analytics to Power SEO

Posted by Madhu Singh on Sep 12, 2018 8:38:35 AM

Data analytics can sound daunting initially, but allows you to use your eyecare practice's website to its maximum potential. You probably use your website now to list information about your practice, staff, and maybe make online appointments.

However, if you want your website to show up in local internet searches and attract ePatients who prefer to make appointments online, you'll need to understand how to convert your website traffic into a new patients. 

The best way to understand your analytics and online patient trends is through Google Analytics and Google Tag Manager. Let us show you how to utilize these tools to maximize your online presence.

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Marketing, Practice Management

Practice Management for Optometrists: 6 Marketing Tips for ODs

Posted by Madhu Singh on Sep 5, 2018 9:10:00 AM

Independent optometrists know the importance of building and maintaining a loyal customer base. And having a good marketing strategy for your practice is a great way to build awareness and credibility for your practice to help you gain and maintain new customers.

So, we've rounded up a few of our top practice management and marketing blogs to guide your practice. Read on to see 

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Practice Management, Marketing

Optometric Practice Management: Tightening Your Practice's Belt

Posted by Janelle Pauli on Aug 22, 2018 11:00:00 AM

As independent optometrists and practice owners, running your practice isn't just about seeing patients. You're also managing a business. And, as a small business owner, managing your costs is one of the primary responsibilities. Each year, you should be evaluating your budget and see where you can make adjustments.

When it comes to optometric practice management and profitability, we want to talk about some areas in your practice where you can make adjustments and possibly save a penny or two. Whether it's updating budget to scheduling your staff to marketing efforts to letting your patients help themselves, we've got a few ideas that could help your practice's profits in the long run.

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Tips for ECPs, Practice Management, Marketing