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How Visual Merchandising Can Drive Optometry Sales

Posted by Madhu Singh on Jan 16, 2019 7:43:19 AM

Setting up a visually pleasing product display may not be your forte, but you can do it well if you think about your existing customers' and potential customers' needs.

The first thing your patients and potential customers see is your practice's exterior and the path to the front desk. If you want to increase your retail sales, create an enticing visual display of your frames and other products in their walking path so that they can't ignore it.

Opticians understand the need for a visual display that tells the story of the consumer and how the product aids that story. Read on to see how your frame board and product displays can tell a story in your optical practice. 

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Tips for ECPs, Office Manager, Marketing

What to Look for When Growing Your Optical Practice's Team

Posted by Janelle Pauli on Dec 17, 2018 11:45:00 AM

When hiring for different roles in your optical practice you're going to be looking for different qualities, skills, and experiences for each position. What you're looking for in an optician is going to be different from what you're looking for in an office manager, naturally.

That's why we thought it would be helpful to lay out for you the skills and characteristics that we think make someone a good candidate for each of these different roles. Is there a skill or quality that you look for that we missed? Let us know in the comments.

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Optometrist, Optician, Office Manager, Change Management

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HR Resources for Eyecare Practice Office Managers

Posted by Janelle Pauli on Dec 10, 2018 9:05:00 AM

In most independent eyecare practices, your staff members are required to wear many hats. Someone in your practice, likely the OD or office manager, wears the hat of human resources manager.

The HR Manager is in charge of hiring, interviewing, monitoring time off, and overall staff productivity management, but it's likely whoever is in charge isn't necessarily an "expert" in the area. That's why we thought it would be great for someone in your practice to have access to a library of different online resources where they can go to get help and find answers to some of your eyecare practice's biggest HR needs.

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Tips for ECPs, Office Manager, Optometrist

Organizational Structure of an Optometry Practice

Posted by Madhu Singh on Nov 28, 2018 11:30:00 AM

When new opportunities or responsibilities pop up in your optometry practice, do you know which staff member should be in charge of taking over? The best way to organize day-to-day and long-term tasks is through establishing an organizational chart, document, or structure.

As the eyecare industry and technology changes, so will the duties of your staff. It's helpful for everyone involved if there is a clear separation of departments. Although collaboration and crowdsourcing is necessary for brainstorming new ideas, execution should be more structured. This way, each staff member can pursue new growth campaigns within their areas of expertise without overlapping or stepping on toes. Keep reading to see how you can delineate these differences and keep your workflow efficient.

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Tips for ECPs, Office Manager, Optometrist, Practice Management

The Anatomy of an Awesome EHR Software Training Plan

Posted by Megan Ludzenski on Nov 7, 2018 12:30:00 PM

When it comes to EHR software, one of the more stressful areas (aside from choosing the perfect system) is training your staff on the new software.

The best thing your practice can do to help ensure a successful implementation is to have a strong training plan serving as the backbone of the process.

Today, we want to share with you what elements your practice needs to consider in order to develop an exhaustive training plan so that you'll be able to start using your software with minimal errors.

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Office Manager, Practice Management, EHR Software, Tips for ECPs