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Preparing Your Optometric Practice For The Back To School Rush

Posted by Jeff Rezabek on Aug 7, 2017 3:19:00 PM

For many communities, a new school year is about to start. This means families all over are spending money in preparation. According to a 2017 survey, the back-to-school season is the second biggest shopping season of the year, accounting for $27 billion in sales in the US. While many shoppers are looking to purchase school supplies and clothes, your optometric practice can take advantage of the shopping frenzy.

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Tips for ECPs, Practice Owner, Optician

4 Secrets to Increasing Optical Practice Profits

Posted by Jeff Rezabek on Nov 12, 2016 11:05:00 AM

There’s a good chance that your frame boards are becoming a showroom for your patients to try on designer frames and then order them online from a cheaper/third party. Online frame sales are cutting into your optical practice profit margins. Luckily, you and your staff have the upper hand because you’ve already developed a relationship with your patients.

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Tips for ECPs, Practice Owner, Optician

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4 Ways Your Office Workflow is Sabotaging Second Pair Sales

Posted by Janelle Pauli on Sep 24, 2016 10:14:00 AM

Sales in your optical dispensary are an important part of your practice's revenue. And the ability to make that second pair frame sale can really help boost your numbers. But, making that second pair sale is a big challenge for most practices. Many patients struggle to justify and afford a single pair of frames, let alone two. The selling responsibility shouldn't be left to fall entirely on your opticians. As the OD it's your job to plant the seed early and recommend or prescribe the need for more than one pair of frames. 

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Tips for ECPs, Practice Management, Optician

4 Uprise Features that will Boost Office Workflow for Opticians

Posted by Jeff Rezabek on Sep 19, 2016 2:31:00 PM

Your patient’s time is already stretched thin. Why not give them a bit of their day back and help your practice out in the process by using cloud based EHR and practice management software to accelerate your office workflow?

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Practice Management, Optometry Software, Optician

3 Ways to Influence Patient Growth in Your Optical Practice

Posted by Jeff Rezabek on Aug 15, 2016 2:00:00 PM

Having loyal patients is great because it allows you to build a strong bond that will keep them coming back. However, anything can happen to these patients. New jobs, different insurance providers, or relocation can cause your most devoted patients to leave. This is why it is always important to be attracting new patients to your optical practice. As an industry standard, your practice should see an 8 to 10 percent increase in new patients year-after-year in order to sustain growth. If you’re not meeting this benchmark, we have some tips on how to improve your patient growth percentage.

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Practice Owner, Optician