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What to Look for When Growing Your Optical Practice's Team

Posted by Janelle Pauli on Dec 17, 2018 11:45:00 AM

When hiring for different roles in your optical practice you're going to be looking for different qualities, skills, and experiences for each position. What you're looking for in an optician is going to be different from what you're looking for in an office manager, naturally.

That's why we thought it would be helpful to lay out for you the skills and characteristics that we think make someone a good candidate for each of these different roles. Is there a skill or quality that you look for that we missed? Let us know in the comments.

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Optometrist, Optician, Office Manager, Change Management

12 Interview Questions to Ask for Optician Candidates

Posted by Madhu Singh on Oct 31, 2018 11:55:00 AM

Building a great staff is the first step to growing your practice's good reputation, profits, and innovation techniques. Therefore, the questions you choose to ask during interviews should be calculated carefully.

In order to get a good feel for a candidate, we think a mix of technical, personality-based, and situational questions is most effective. You could also follow in the footsteps Danny Clarke, an OD with a $3 million practice, and use personality test questions from Myers Briggs or DiSC Profile. 

Our 12 questions searching for the best optical practice candidate were received well, so we wanted to help guide your interviews for each individual member of your staff. Keep reading to know the 12 best questions to ask during your optician interviews.

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Optician, Practice Management

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How to Identify Your Practice's Buyer Personas

Posted by Madhu Singh on Aug 15, 2018 7:00:00 AM

When was the last time you reviewed your eyecare practice's sales messaging? Whether it's through marketing material, online content, or face-to-face interaction, your entire staff is responsible for keeping optical dispensary sales high.

We've found that a good first step to innovating sales tactics is developing buyer personas for your common patient base. Tailoring your sales messaging for specific buyer personas can lead to an effective increase in your second pair sales, patient recall, and optical dispensary sales overall. Keep reading to find out how to build personas that generate more optical sales.

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Marketing, Optician

4 Ways Your Office Workflow is Sabotaging Second Pair Sales

Posted by Janelle Pauli on Jul 11, 2018 12:53:00 PM

Sales in your optical dispensary are an important part of your practice's revenue. And the ability to make that second pair frame sale can really help boost your numbers. Making that second pair sale is a big challenge for most practices, but it doesn't have to be. Many patients struggle to justify and afford a single pair of frames, let alone two. The selling responsibility shouldn't be left to fall entirely on your opticians. As the OD it's your job to plant the seed early and recommend or prescribe the need for more than one pair of frames. 

We've put together a list of 4 problems throughout your office workflow that could be hurting your opportunity for second pair sales. Is there a proven method that has worked for your practice? Tell us more about it in the comments!

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Optician, Tips for ECPs, Practice Management

Demystifying Corporate Optometry Myths

Posted by Jeff Rezabek on Dec 1, 2017 11:23:00 PM

Some time ago, we had the opportunity to interview Dr. Maria Sampalis, of Sampalis Eyecare and Corporate ODs on Facebook, to discuss the secrets to success in the corporate optometry setting. One of the tips Dr. Sampalis offered was the need to debunk common misconceptions and stereotypes surrounding the corporate optometry industry.

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Optician, Industry Pulse