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How to Identify Your Practice's Buyer Personas

Posted by Madhu Singh on Aug 15, 2018 7:00:00 AM

When was the last time you reviewed your eyecare practice's sales messaging? Whether it's through marketing material, online content, or face-to-face interaction, your entire staff is responsible for keeping optical dispensary sales high.

We've found that a good first step to innovating sales tactics is developing buyer personas for your common patient base. Tailoring your sales messaging for specific buyer personas can lead to an effective increase in your second pair sales, patient recall, and optical dispensary sales overall. Keep reading to find out how to build personas that generate more optical sales.

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Marketing Your Practice, Optician

4 Ways Your Office Workflow is Sabotaging Second Pair Sales

Posted by Janelle Pauli on Jul 11, 2018 12:53:00 PM

Sales in your optical dispensary are an important part of your practice's revenue. And the ability to make that second pair frame sale can really help boost your numbers. Making that second pair sale is a big challenge for most practices, but it doesn't have to be. Many patients struggle to justify and afford a single pair of frames, let alone two. The selling responsibility shouldn't be left to fall entirely on your opticians. As the OD it's your job to plant the seed early and recommend or prescribe the need for more than one pair of frames. 

We've put together a list of 4 problems throughout your office workflow that could be hurting your opportunity for second pair sales. Is there a proven method that has worked for your practice? Tell us more about it in the comments!

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Tips for ECPs, Practice Management, Optician

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Demystifying Corporate Optometry Myths

Posted by Jeff Rezabek on Dec 1, 2017 11:23:00 PM

Some time ago, we had the opportunity to interview Dr. Maria Sampalis, of Sampalis Eyecare and Corporate ODs on Facebook, to discuss the secrets to success in the corporate optometry setting. One of the tips Dr. Sampalis offered was the need to debunk common misconceptions and stereotypes surrounding the corporate optometry industry.

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Industry Pulse, Optician

Preparing Your Optometric Practice For The Back To School Rush

Posted by Jeff Rezabek on Aug 7, 2017 3:19:00 PM

For many communities, a new school year is about to start. This means families all over are spending money in preparation. According to a 2017 survey, the back-to-school season is the second biggest shopping season of the year, accounting for $27 billion in sales in the US. While many shoppers are looking to purchase school supplies and clothes, your optometric practice can take advantage of the shopping frenzy.

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Tips for ECPs, Practice Management, Optician

4 Secrets to Increasing Optical Practice Profits

Posted by Jeff Rezabek on Nov 12, 2016 11:05:00 AM

There’s a good chance that your frame boards are becoming a showroom for your patients to try on designer frames and then order them online from a cheaper/third party. Online frame sales are cutting into your optical practice profit margins. Luckily, you and your staff have the upper hand because you’ve already developed a relationship with your patients.

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Tips for ECPs, Practice Management, Optician