It’s no secret that optometric practices are facing a lot of economic challenges ranging from low-quality product driving prices down, disruptive retailers, the influence of managed care, and changing insurance rules. To the patient, these market pressures are invisible. They see a full set of glasses for $99 and wonder why yours are $600. They see bundled pricing at the disruptor, Warby Parker and don’t understand your coatings or line items. They see contacts that just magically arrive in the mail and wonder why you don’t offer an e-commerce experience.
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