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3 Social Media Tips To Promote Your Optometric Practice

Posted by Jeff Rezabek on May 29, 2017 2:29:00 PM

Marketing your optometric practice is vital to generate sales, attract new patients, and reconnect with your existing patients. Unfortunately, some marketing strategies are expensive. However, using social media, your optometric practice can connect with your community with minimal effort and expenses.

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Fun Stuff, Social Media, Practice Owner

How To Keep An Eye On Your Optometric Practice Competitors

Posted by Jeff Rezabek on May 24, 2017 2:22:00 PM

In business, you need to keep a close pulse on your competitors to identify how they capitalize on different parts of the market. Knowing your competition will give you insight into how successful competitors are positioning themselves to your patients which can teach you how you can improve your optometric practice  and marketing strategy to see more patients and make more money.

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Tips for ECPs, Industry Pulse, Practice Owner

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Tips For Reducing Ransomware Risks in Your Optometric Practice

Posted by Jeff Rezabek on May 17, 2017 2:09:00 PM

Ransomware impedes productivity, costs victims money, and can cause a loss of trust. A single attack could cripple an optometric practice. A ransomware attack is a form of malicious software that blocks victims from accessing their data or computer system until the victim pays the attacker money. This week, the world saw one of the largest ransomware attacks that targeted some of the largest organizations. The WannaCrypt, also known as WannaCry, attack reminded everyone of the importance of data security.

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Optometry Software, Cloud-Based EHR, Practice Owner

The Dangers of Outdated EHR Software

Posted by Jeff Rezabek on May 13, 2017 10:17:00 AM

When your EHR software solution doesn’t work with your practice, it could have the same effects as managing your optometric practice on paper. Technology has advanced, and the optometric industry has changed. Has your EHR been able to keep up with the changes?

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EHR Software, Cloud-Based EHR, Practice Owner

How To Identify Office Workflow Constraints In Your Practice

Posted by Jeff Rezabek on May 3, 2017 3:30:00 PM

The performance of your office workflow affects your entire practice. However, outdated strategies have stalled many optometric practices’ ability to streamline the office workflow. Understanding the duration of your workflow and the steps involved in getting the patient from check-in to check-out will help you identify how you can improve your practice to earn more money, and see more patients without decreasing the quality of care.

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Practice Management, Practice Owner