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One of the Best Business Resources for Optometric Practices

Posted by Denise Deverelle Crown on Jun 21, 2017 2:45:00 PM

All the years of clinical training you completed make you a legitimate eyecare expert, but putting that into practice and turning those skills into a successful business is a whole other matter. In this post, I’ll reveal one of the best resources for turning your optometric practice into a successful business.

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Education, Industry Pulse, Practice Owner

Optical Marketing Advice Your Practice is Not Taking

Posted by Jeff Rezabek on Jun 19, 2017 2:20:00 PM

Keeping up with optical marketing strategies can be a fun, but time-consuming part of your day. Staying ahead of other practices and online retailers can help you gain the attention of new and existing patients to keep your exam lanes full, and your frames boards profitable.

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Fun Stuff, Social Media, Practice Owner

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5 Reasons Your Patient Recall Messages Get Ignored

Posted by Jeff Rezabek on Jun 12, 2017 2:19:00 PM

Getting a new patient to your practice is hard. And sometimes, getting a patient to return to your practice is just as hard. With patient recall messages, you can take away some of the burdens of your front office by sending automated recall messages to your patient’s preferred means of communication. This keeps your staff’s focus on the patients inside of the office, not on the phone.

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Tips for ECPs, Practice Owner

How to Preserve Your Optometric Practice Staff When Going Through Change

Posted by Jeff Rezabek on Jun 10, 2017 10:25:00 AM

When your optometric practice is ready to make a change, you may be met with some resistance. In some cases, the change may create uncertainty in your optometric staff and may even lead to employee turnover. The threat of losing staff members often keeps optometric practices from making the changes that they need to in order to keep up with the eyecare industry and patient needs.

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Tips for ECPs, Change Management, Practice Owner

10 Ways to Elevate Employees in Your Eyecare Practice

Posted by Janelle Pauli on Jun 5, 2017 2:19:00 PM

A happy team in your eyecare practice is going to be easily noticed by your patients. Think about when you walk into a business. It's usually pretty easy to get a sense of the vibe, culture, and happiness of the workers. But, managing a team on top of your daily responsibility of providing quality patient care can be challenging. That's why we put together a list of resources to help you tackle any existing employee management issues that could be lingering in your practice. Some you might be aware of, but others could be things that you haven't thought about that could negatively effect your team.

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Tips for ECPs, Practice Owner