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How Social Media Can Help Fill Your Schedule Gaps

Posted by Janelle Pauli on Nov 8, 2017 2:24:00 PM

Social media is a strong communication tool in your personal life, and also in your professional life. For your eyecare practice, social media is one more way to stay in front of your patients and build awareness of yourself within the community. But, most social media channels are a crowded space and it takes a lot to be noticed and create action from your social community.

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Tips for ECPs, Social Media, Office Manager

5 Resources to Answer Your Biggest Optical Marketing Questions

Posted by Janelle Pauli on Oct 18, 2017 2:29:00 PM

If you own an eyecare practice, not only are you a doctor, but you're also an entreprenuer. Even though you've got the title of entreprenuer, the majority of your time is probably spent focused on patient care while the business side of things tends to take a backseat. Part of the business side is the marketing strategy strategy you implement. Marketing is an important part of your growth strategy that will help you build practice awareness, credibility, and new patients. Let's look at a few resources to help you answer some of your biggest questions and solve some common challenges that many practices face when it comes to marketing.

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Tips for ECPs, Social Media, Practice Owner

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6 Secret Marketing Tactics to Help Your Eyecare Practice Stand Out

Posted by Janelle Pauli on Aug 16, 2017 2:33:00 PM

When it comes to marketing your eyecare practice, you often find articles on things like growing your Facebook page, how to write a good email, or different strategies for small businesses to implement. But, there are many sides and pieces to your practice's marketing strategy that you probably don't think of as having a big effect on your patients. Today we wanted to point out six different marketing ideas that don't get as much attention as some of the more common topics.

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Tips for ECPs, Social Media, Office Manager

5 Ideas For Promoting Your Optometric Practice’s Trunk Show

Posted by Jeff Rezabek on Jul 24, 2017 2:35:00 PM

The end of summer-break is fast approaching. With the anticipation of members of your community and patient base returning to school, your optometric practice is going to be busy with patients wanting to renew their prescription and update their look with new frames. Now is the perfect time to host a trunk show.

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Tips for ECPs, Social Media

Optical Marketing Advice Your Practice is Not Taking

Posted by Jeff Rezabek on Jun 19, 2017 2:20:00 PM

Keeping up with optical marketing strategies can be a fun, but time-consuming part of your day. Staying ahead of other practices and online retailers can help you gain the attention of new and existing patients to keep your exam lanes full, and your frames boards profitable.

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Fun Stuff, Social Media, Practice Owner