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Social Media Tools To Try In Your Optometric Practice

Posted by Jeff Rezabek on Apr 23, 2018 3:45:00 PM

Social media can be a key tool for marketing your optometric practice. As social media continues to evolve to give more features for users to post, publish, and share different aspects of their life, businesses must be quick to adopt the technology to gain visibility and promote their brand to their audience.

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Tips for ECPs, Fun Stuff, Social Media

4 Ways to Use Video For Eye Care Practice Growth

Posted by Jeff Rezabek on Apr 4, 2018 3:46:00 PM

Video content is a popular way to consume online content. According to one study, 73% of all U.S adults are more likely to purchase after watching an online video that explains the product or service. While written content like blogs, social media, and websites are important for SEO and marketing your eye care practice, video marketing is also an important strategy to consider. Luckily, you don't need expensive equipment to make a quality video for your practice.

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Tips for ECPs, Fun Stuff, Social Media

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How Social Media Can Help Fill Your Schedule Gaps

Posted by Janelle Pauli on Nov 8, 2017 2:24:00 PM

Social media is a strong communication tool in your personal life, and also in your professional life. For your eyecare practice, social media is one more way to stay in front of your patients and build awareness of yourself within the community. But, most social media channels are a crowded space and it takes a lot to be noticed and create action from your social community.

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Tips for ECPs, Social Media, Office Manager

5 Resources to Answer Your Biggest Optical Marketing Questions

Posted by Janelle Pauli on Oct 18, 2017 2:29:00 PM

If you own an eyecare practice, not only are you a doctor, but you're also an entreprenuer. Even though you've got the title of entreprenuer, the majority of your time is probably spent focused on patient care while the business side of things tends to take a backseat. Part of the business side is the marketing strategy strategy you implement. Marketing is an important part of your growth strategy that will help you build practice awareness, credibility, and new patients. Let's look at a few resources to help you answer some of your biggest questions and solve some common challenges that many practices face when it comes to marketing.

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Tips for ECPs, Social Media, Practice Owner

6 Secret Marketing Tactics to Help Your Eyecare Practice Stand Out

Posted by Janelle Pauli on Aug 16, 2017 2:33:00 PM

When it comes to marketing your eyecare practice, you often find articles on things like growing your Facebook page, how to write a good email, or different strategies for small businesses to implement. But, there are many sides and pieces to your practice's marketing strategy that you probably don't think of as having a big effect on your patients. Today we wanted to point out six different marketing ideas that don't get as much attention as some of the more common topics.

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Tips for ECPs, Social Media, Office Manager