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Attracting New Patients to Your Optometric Practice with a Good Web Reputation

Posted by Janelle Pauli on Apr 22, 2017 10:22:00 AM

For every small business, regardless of your industry or specialty, people are talking about your business online. Whether it's on Facebook, Yelp, Google, Snapchat, or a personal blog - there is information about your business online, and this information can have a significant impact on your business.

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Tips for ECPs, Social Media, Office Manager

The Best Social Media Advice for Optometric Practice Owners in 2017

Posted by Janelle Pauli on Jan 14, 2017 10:56:00 AM

Social media management isn't easy for any busy small business. And, in your optometric practice, where patient care comes first, social media marketing can become even more time consuming and challenging. But, it really doesn't have to be.

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Social Media, Optometrist, Practice Owner

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4 Audiences Your Practice Should Target on Facebook to Improve Your Optical Marketing

Posted by Janelle Pauli on Dec 14, 2016 2:19:00 PM

Growing your following on Facebook is a great way to step up your optical marketing game and generate new interest in your practice. But, these days there are so many people and businesses on Facebook that is can easily get crowded and hard to reach the people that are the most important to your practice.

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Tips for ECPs, Social Media, Office Manager

How Important is The Millennial Patient Market for Your Optometric Practice?

Posted by Janelle Pauli on Dec 7, 2016 2:23:00 PM

Millennials are slowly starting to make up a larger and larger chunk of your patient base. They are making more money and making more independent decisions, and ultimately influencing the success and growth of your optometric practice. If you have been ignoring this important market, you might want to re-think your marketing strategy moving into 2017.

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Tips for ECPs, Social Media, Optometrist

Social Media for Optometrists: Challenges and Solutions for Small Business

Posted by Janelle Pauli on Nov 28, 2016 2:38:00 PM

Social media can be a very powerful marketing tool for small businesses. But running a successful social strategy can also come with many challenges when your resources are limited. More and more of your patients are finding your business online whether through local search, online reviews, or social channels, and if your practice doesn't have a strong web presence you could be missing out on a big chunk of new patients.

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Social Media, Office Manager, Optometrist