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How Domino's Embraced Technology and Why ODs Should Care

Posted by Janelle Pauli on Nov 15, 2017 2:43:00 PM

Any veterans of the eyecare industry can tell you how things have changed over the last 10-15 years, and that these changes probably aren't going to slow down anytime soon. As with any business or industry, new technology emerges causing the framework of the industry to change.

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Tips for ECPs, Fun Stuff, Change Management

3 Considerations When Expanding Your Optometric Practice

Posted by Jeff Rezabek on Nov 13, 2017 3:44:00 PM

Whether you’re adding an exam lane, expanding the reception area, or just trying to grow into the adjacent office space, the decision to expand your optometric practice should be carefully calculated to ensure the continued success of your business.

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Tips for ECPs, Practice Owner

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6 Holiday Event Ideas for Your Eyecare Practice

Posted by Janelle Pauli on Nov 11, 2017 10:47:00 AM

Every business owner likes to treat their employees to something nice during the holidays. But, tight budgets can sometimes make it difficult to do as much as you would like. But, there are plenty of budget-friendly options out there to help you and your team get in the holiday spirit, all while having a little bit of fun, and that's what we are here to talk about today.

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Tips for ECPs, Office Manager, Practice Owner

How Social Media Can Help Fill Your Schedule Gaps

Posted by Janelle Pauli on Nov 8, 2017 2:24:00 PM

Social media is a strong communication tool in your personal life, and also in your professional life. For your eyecare practice, social media is one more way to stay in front of your patients and build awareness of yourself within the community. But, most social media channels are a crowded space and it takes a lot to be noticed and create action from your social community.

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Tips for ECPs, Social Media, Office Manager

Saturdays in Eyecare: A Do or a Don't

Posted by Janelle Pauli on Nov 4, 2017 10:43:00 AM

Keeping your eyecare practice open on Saturday has always been a hot debate in the industry. For some practices it can be their busiest day of the week, and for others it can be littered with no-shows. Most of this is dependent on the location of your office and demographics of your patient base. In a recent poll of eyecare practice employees, it was asked if their practice is open on Saturday, and these results were found:

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Tips for ECPs, Industry Pulse, Practice Owner