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3 Ways Your Optical Patient Experience Needs A Makeover

Posted by Madhu Singh on Feb 13, 2019 11:45:00 AM

Most patients know what to expect when visiting your practice. However, you should optimize their experience to be quick, free of unnecessary steps, and uniquely pleasant so that they return year after year.

If you're not sure how to evaluate your practice from a patient's perspective, we have a few resources for you. In addition to performing a patient experience assessment, you can administer a few patient surveys about your workflow, efficiency, and more. 

Keep reading to find out 3 common ways practices fall short in delivering the ultimate patient experience. We'll also provide a few tips to improve these 3 parts of your practice's patient flow.

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Tips for ECPs, Office Manager

6 Steps for Calming An Angry Patients

Posted by Madhu Singh on Feb 6, 2019 7:39:25 AM

When faced with a customer who is less than happy about your optical products or services, your gut reaction may be a mixture of anger, confusion, panic, and annoyance. However, you should keep calm, composed, and defuse the situation as quickly as you can. What methods do you currently have in place? Do you think your staff could use a lesson on calming angry customers?

We want to help you understand where the customer is coming from and meet them halfway. Without placing blame or making excuses, you can skillfully solve the problem and maybe keep the customer for the long-term. In today's post, we're mainly focusing on customers that get upset over things you can't always control, such as delayed orders, strict return policies, canceled exams, or other inconveniences.

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Tips for ECPs, Office Manager

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Tips for ODs Who Hate to Sell

Posted by Madhu Singh on Jan 28, 2019 11:45:00 AM

We understand that being a salesperson doesn't come naturally to everyone. In fact, many ODs might not be upselling, cross-selling, or promoting their dispensary's products because they're not used to delivering sales messages.

However, we see selling the right products for the right patients as part of the ODs role in educating their patients. Although your optician does the heavy lifting when it comes to frame fittings and closing sales, the process starts in the exam room with the diagnosis.

If your practice includes an optical dispensary, you should have a strong grasp on effective sales techniques.  Keep reading to dispel any hesitations about promoting sales from the exam room.

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Tips for ECPs, Practice Management & EHR

Optical Patient Survey Strategy Ideas

Posted by Madhu Singh on Jan 21, 2019 2:27:00 PM

When it comes to surveys, there's a fine balance between collecting valuable, deep information from your optometry patients and overwhelming them with requests. If you send them too many emails, the most important patient recall reminders will get lost in the noise.

However, we think we've figured out the right formula for how many surveys, questions, and review requests you can send your patients. We've discussed how post-exam surveys can improve your ranking on Google, help increase your reviews, and give you insight into what's working well and what isn't. We've even gone over some of the best questions to ask in patient surveys, but how do you go about collecting these responses? And how do you strategize making a survey? Read on for more information.

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Tips for ECPs, Office Manager, Practice Management & EHR

How Visual Merchandising Can Drive Optometry Sales

Posted by Madhu Singh on Jan 16, 2019 7:43:19 AM

Setting up a visually pleasing product display may not be your forte, but you can do it well if you think about your existing customers' and potential customers' needs.

The first thing your patients and potential customers see is your practice's exterior and the path to the front desk. If you want to increase your retail sales, create an enticing visual display of your frames and other products in their walking path so that they can't ignore it.

Opticians understand the need for a visual display that tells the story of the consumer and how the product aids that story. Read on to see how your frame board and product displays can tell a story in your optical practice. 

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Tips for ECPs, Office Manager, Marketing