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Social Media for Optometrists: Finding Content for Your Business Page

Posted by Janelle Pauli on Jul 16, 2018 10:00:00 AM

By now you understand that a strong presence on social media platforms keeps your optometry practice relevant to your younger patient base. But as an independent eyecare practice you might not have all of the time, or resources, to constantly stay on top of a social media presence for your practice.

Although it can be a time consuming challenge to find information that will be relevant and interesting to your followers, it's definitely one worth investing in. We put together a few resources and ideas below that will help you curate content for your practice's social media pages.

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Tips for ECPs, Practice Management, Marketing Your Practice, Optometrist

4 Ways Your Office Workflow is Sabotaging Second Pair Sales

Posted by Janelle Pauli on Jul 11, 2018 12:53:00 PM

Sales in your optical dispensary are an important part of your practice's revenue. And the ability to make that second pair frame sale can really help boost your numbers. Making that second pair sale is a big challenge for most practices, but it doesn't have to be. Many patients struggle to justify and afford a single pair of frames, let alone two. The selling responsibility shouldn't be left to fall entirely on your opticians. As the OD it's your job to plant the seed early and recommend or prescribe the need for more than one pair of frames. 

We've put together a list of 4 problems throughout your office workflow that could be hurting your opportunity for second pair sales. Is there a proven method that has worked for your practice? Tell us more about it in the comments!

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Tips for ECPs, Practice Management, Optician

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4 Cheap and Easy Optical Marketing Tips

Posted by Robert Fallon on Jul 9, 2018 12:10:00 PM

A major growth problem for many eyecare practices is getting new patients through the door. And, with busy schedules it can be hard to brainstorm ideas for new marketing tactics that will bring in new patients. In such a competitive market, differentiating, or standing out at all, is a huge advantage for creating business through your optical marketing strategy.

The best optical marketing strategy begins with the approach that you and your staff take to patient care. If you strive to anticipate every one of your patients' eye care needs, and go above and beyond their expectations, then you're much more likely to make an everlasting impression that will inspire loyalty, delight your existing patients, and generate word of mouth referrals for your practice.

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Tips for ECPs, Practice Management, Marketing Your Practice

12 Interview Questions to Ask Your Next Optical Practice Candidates

Posted by Megan Ludzenski on Jul 4, 2018 9:08:52 AM

Finding the perfect fit for your practice's staff when hiring new employees can prove to be quite the task. On top of looking for candidates with the right skill set, you want someone who will be a pleasure to work with and stay with your practice for years to come.

Asking the right questions is the only way to find out whether a candidate is a good cultural fit. We’ve come across these interview questions that will help you gain insight to an candidate’s background and goals. No matter if you're looking for a technician, office manager, or even another optician to join your practice, these questions are designed to highlight important personality traits. Maybe they'll lead you to the optical practice addition you need!

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Tips for ECPs, Practice Management, Training

How To Increase Patient Face Time In Your Optometric Practice

Posted by Jeff Rezabek on Jun 25, 2018 3:47:00 PM

Communicating face-to-face with your patients is essential for strengthening relationships, improving efficiency, and getting your message across accurately. Unfortunately, in the digital age, it’s becoming more difficult to engage in face-to-face communication. This is also true in an optometric practice where the exam room is equipped with numerous digital devices that take an OD's focus off of the patient. However, using a smart EHR, you can keep your eyes on what matters most in your practice.

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Tips for ECPs, EHR Software