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Optical Marketing: How to Get the Most Out of Working with a Designer

Posted by Megan Ludzenski on Dec 19, 2018 11:45:00 AM

After years of schooling, blood, sweat, tears, a few loans, and finding the perfect location, you finally fulfilled your dream of starting your own eyecare practice! You've assembled a dream team including an awesome accountant who you trust will keep you within your monthly budget, an amazing front desk team who can take care of patients and scheduling effectively, the best tech to help you with pre-exam testing, and a trendy optician who can recommend the perfect frames for patients. 

So now that you have your practice set up, you're ready to take it to the next level and start creating a brand that you can market to the community. But where do you begin? You may be tempted to take on this task yourself, but if you're striving for true optical marketing success it might be in your best interest to hire a professional. Keep reading to see how you can find the best designer for your optical practice.

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Tips for ECPs, Practice Management, Industry Pulse

Prepare Your Eyecare Practice for the Holidays

Posted by Madhu Singh on Dec 12, 2018 7:20:00 AM

College students are home for the holidays, working professionals have the time off to take themselves and their family to optometry appointments, and everyone is in the shopping mood this time of year. We know that the holiday rush can get intense, so we wanted to ease your process with some creative ideas.

Sending cards to your patients, throwing an event, decorating your office, and adding festive cheer to your workflow are a few ways you can embrace the holiday season. We already have a non-Christmas Winter playlist you can play for patients while they wait, too. They'll thank you.

Read on for specific tips and tricks to help deal with the holiday rush.

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Tips for ECPs, Marketing

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HR Resources for Eyecare Practice Office Managers

Posted by Janelle Pauli on Dec 10, 2018 9:05:00 AM

In most independent eyecare practices, your staff members are required to wear many hats. Someone in your practice, likely the OD or office manager, wears the hat of human resources manager.

The HR Manager is in charge of hiring, interviewing, monitoring time off, and overall staff productivity management, but it's likely whoever is in charge isn't necessarily an "expert" in the area. That's why we thought it would be great for someone in your practice to have access to a library of different online resources where they can go to get help and find answers to some of your eyecare practice's biggest HR needs.

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Tips for ECPs, Office Manager, Optometrist

4 Cheap and Easy Optical Marketing Tips

Posted by Robert Fallon on Dec 5, 2018 11:45:00 AM

A major growth problem for many eyecare practices is getting new patients through the door. And, with busy schedules it can be hard to brainstorm ideas for new marketing tactics that will bring in new patients. In such a competitive market, differentiating, or standing out at all, is a huge advantage for creating business through your optical marketing strategy.

The best optical marketing strategy begins with the approach that you and your staff take to patient care. If you strive to anticipate every one of your patients' eye care needs, and go above and beyond their expectations, then you're much more likely to make an everlasting impression that will inspire loyalty, delight your existing patients, and generate word of mouth referrals for your practice.

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Tips for ECPs, Marketing

Organizational Structure of an Optometry Practice

Posted by Madhu Singh on Nov 28, 2018 11:30:00 AM

When new opportunities or responsibilities pop up in your optometry practice, do you know which staff member should be in charge of taking over? The best way to organize day-to-day and long-term tasks is through establishing an organizational chart, document, or structure.

As the eyecare industry and technology changes, so will the duties of your staff. It's helpful for everyone involved if there is a clear separation of departments. Although collaboration and crowdsourcing is necessary for brainstorming new ideas, execution should be more structured. This way, each staff member can pursue new growth campaigns within their areas of expertise without overlapping or stepping on toes. Keep reading to see how you can delineate these differences and keep your workflow efficient.

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Tips for ECPs, Office Manager, Optometrist, Practice Management