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How To Encourage Patients To Use Your Patient Portal

Posted by Jeff Rezabek on Apr 25, 2018 3:23:00 PM

The patient portal in your optometric practice provides many benefits for your patients. With your patient portal, your patients can securely send and receive messages, schedule appointments, complete pre-appointment paperwork, receive appointment summaries, and more.

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Tips for ECPs, Practice Owner

Social Media Tools To Try In Your Optometric Practice

Posted by Jeff Rezabek on Apr 23, 2018 3:45:00 PM

Social media can be a key tool for marketing your optometric practice. As social media continues to evolve to give more features for users to post, publish, and share different aspects of their life, businesses must be quick to adopt the technology to gain visibility and promote their brand to their audience.

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Tips for ECPs, Fun Stuff, Social Media

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Options For Creating A PTO Policy For Your Optometric Practice

Posted by Jeff Rezabek on Apr 11, 2018 4:10:00 PM

Everyone needs some time off. Working long stretches without a vacation can put a toll on a person and lead to stress, a lack of work-life balance, and burn-out. Unfortunately, your optometric practice relies on your staff members to run a successful, efficient practice that meets patient needs. So, how do you create an effective PTO policy for your optometric practice that protects your practice, rewards your staff, and keeps your practice running efficiently?

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Tips for ECPs, Practice Owner

Your Guide For Bringing An Associate Into Your Optometric Practice

Posted by Jeff Rezabek on Apr 9, 2018 3:30:00 PM

Finding an associate for your optometric practice can be a painful process. In addition to managing your optometric practice and seeing patients, you have to locate a like-minded OD who can synchronize with you, your staff, and your patients to provide exceptional care and a vision for future practice success. Below are tips for successfully bringing an associate OD into your optometric practice.

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Tips for ECPs, Optometrist, Practice Owner

4 Ways to Use Video For Eye Care Practice Growth

Posted by Jeff Rezabek on Apr 4, 2018 3:46:00 PM

Video content is a popular way to consume online content. According to one study, 73% of all U.S adults are more likely to purchase after watching an online video that explains the product or service. While written content like blogs, social media, and websites are important for SEO and marketing your eye care practice, video marketing is also an important strategy to consider. Luckily, you don't need expensive equipment to make a quality video for your practice.

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Tips for ECPs, Fun Stuff, Social Media