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Why Your Optometric Practice Needs A Responsive Website

Posted by Jeff Rezabek on Nov 18, 2017 11:28:00 AM

Mobile devices have changed the way users communicate with friends, practice optometry, and access information. According to this article, 82% percent of mobile users in the United States use their phone to browse the internet. Unfortunately, most websites aren’t optimized for viewing on a mobile device, increasing the need for a responsive website. A responsive website adapts the design to fit the screen of different devices like cell phones, computers, and tablets.

This post reveals the three reasons why your optometric practice should consider implementing a responsive website.

3 Reasons Your Optometric Practice Needs Responsive Website

It Provides A Predicable ExperienceLearn how a responsive website can help your optometric practice and your patients.

Your patients want a familiar experience whether they are in your practice or on your website. When your website doesn’t have a responsive design, you make finding information across devices more difficult.  

With a responsive site, you offer a consistent design across all platforms so your patients can have a predictable experience and know where to access the information that they need.

It Boosts SEO

SEO is an important digital marketing tactic for getting new patients through your door and into the exam chair. If you have built a separate website for mobile traffic, then search engines are punishing you for having duplicate content on the web. With a responsive website, you can have all of your content live on one site that’s optimized across all devices.

It Improves Web Traffic

Making patients wait in your waiting room is frustrating enough, but making them wait for your website to load can keep them from scheduling an appointment. Not having a responsive design makes web  pages load slowly when being accessed through a mobile device. And when people have to wait more than two seconds for your page to load, they tend to leave the site, increasing your bounce rate.

A responsive design will help your pages load faster, result in fewer traffic bounces, and an improved user experience.

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Topics: Tips for ECPs, Practice Management

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