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How Visual Merchandising Can Drive Optometry Sales

Posted by Madhu Singh on Jan 16, 2019 7:43:19 AM

Setting up a visually pleasing product display may not be your forte, but you can do it well if you think about your existing customers' and potential customers' needs.

The first thing your patients and potential customers see is your practice's exterior and the path to the front desk. If you want to increase your retail sales, create an enticing visual display of your frames and other products in their walking path so that they can't ignore it.

Opticians understand the need for a visual display that tells the story of the consumer and how the product aids that story. Read on to see how your frame board and product displays can tell a story in your optical practice. 

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Tips for ECPs, Office Manager, Marketing

Why You Should Get Staff Buy-in Before Changing Optometry Software

Posted by Jeff Rezabek on Jan 14, 2019 11:45:00 AM

Implementing any change to your optometric practice can overwhelm your staff. With some optometric practice changes, like on-boarding a new piece of optometry software, your team may feel fearful or confused as to why the change is happening.

Although the intent of the change may be to better the practice, improve efficiency, and enhance the level of patient care that you deliver, the unexpected announcement of a change in your optometric practice may result in a loss of productivity, loss of employee trust, and loss of staff.

We identify the 3 reasons why you should solicit staff buy-in when undergoing an optometry software change.

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Change Management, EHR Software, Practice Management

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Can Personality Tests Help Your Optometry Hiring?

Posted by Madhu Singh on Jan 9, 2019 2:00:00 PM

How can you know that the person you want to hire will fit well with the dynamic and personalities of your optometry practice? We know many large companies that use research-tested personality assessments not only for hiring, but also for team building.

Personality tests are good cues for ODs and office managers before they call a candidate in for an interview. Although there are many tests out there, we've rounded up the few that are most relevant to the eyecare industry and workplace for you below.

In order to prevent employees leaving your practice, you have to make sure they're the right fit from the start.

 

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Tips for ECPs, Practice Management

How The EHR Software Learning Curve will Pay Off

Posted by Janelle Pauli on Jan 7, 2019 11:45:00 AM

Sometimes we hear that eyecare practices quickly grow frustrated with newly implemented EHR software because it's too difficult to learn and the time it takes for your practice to adjust ends up being a hassle or money pit. These are frustrations that many eyecare practices have with a majority of different software systems. 

Implementing new software that affects your entire practice is a big change that comes with a learning curve that will take a bit of time to pay off, especially for practices coming from paper charts. Once you get over the hump, you'll see benefits in every area of your practice with the right system.

Today, we want to talk about a few different ways to help your practice get through the learning curve so you're able to start enjoying the benefits of a new system.

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Optometrist, EHR Software, Tips for ECPs

Why Your Patients will be Happy You're Using EHR Software

Posted by Janelle Pauli on Jan 2, 2019 11:40:00 AM

We talk all the time about how practice management and EHR software is going to save your practice time, make your workflow more efficient, and boost your overall revenue, but we don't spend as much time talking about how your patients can enjoy the benefits of your modern software.

Adopting a EHR solution or switching to a more efficient solution could even lead to the creation of a new marketing campaign to attract new patients to your practice. We'll go over a few features that patients love when it comes to EHR and practice management software in our post below. Ultimately, if your patients are loving on your software, it's just another reason why you'll love it too.

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Practice Management, Optometrist, EHR Software