Uprise EHR & PM Blog



Optometrist Blog: 4 Practice Goals for 2020

Posted by Janelle Pauli on Mar 18, 2020 8:45:00 AM

Each and every practice is at a different stage of maturity and goals are going to vary depending on which stage your practice is in. Now that you've had a few months to figure out your vision for the new year, here are tangible methods to making it a reality.

Whether you are a brand new practice opening this year, or an established practice with a loyal patient base we hope this article gets your wheels turning about where your practice is now, and where you'd like your practice to go in the coming year.

What are Your Practice Goals for 2020?

Deliver across a New Marketing Channel

If you've been riding on your same marketing strategy for a while, it might be time to revamp and take a look at how you could be doing it differently now. The past few years have seen such a push towards social media and digital marketing, so maybe this year you should rethink some of the more traditional forms of marketing you may have been ignoring while you worked on building your online presence. A radio ad on a local station, a print ad in a local newspaper, or maybe direct mailers to your patients are all examples of strategies you may not have tried in a while. You could also try geofencing for local remarketing or other local search marketing efforts.

Modernize Patient Recall Strategy

If you aren't already using an effective automated patient recall and reminder solution, this is the year to get on board. If you are already taking advantage of the benefits of automated recall, we want you to think about new ways you can be using recall to bring in patients. Are there different promotions you can offer during different seasons or holidays that will be more enticing than the traditional messages. 

Create an Ambitious New Growth Goal

We've preached about how important it is to monitor benchmarks in your practice. This year we want you to focus on improving upon one important benchmark - new patient growth.

You can calculate your new patient growth by taking the number of patients you had in 2019 and subtracting the number of patients you had in 2018. Once you have that number, divide it by the total number of patients in 2018 and multiply by 100. A good goal for new patient growth is something between 8-10%. Start planning now for ways that you can beat this number by the end of 2020.

Be Ahead of the Curve

According to our resident product expert, Sam Khan, staying knowledgable about the industry is the best way to achieve growth goals. That's why we think you and your staff should subscribe to industry blogs, publications, attend networking events (both online & in person), and make sure you understand how your competitors run their practices. Continuous business intelligence and advice can both inform your staff on the landscape and improve your daily tasks.  

Want to improve on more benchmarks in your practice? Download our most popular eBook.

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