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Webinar: Are You Ready for MIPS 2019?

Posted by Madhu Singh on Oct 24, 2018 12:11:32 PM

Is your EHR ready for the January 1st, 2019 rule change? The 2019 proposed rules for MIPS are out. If your optometric practice bills $90k or more in Part B allowed charges or has 200 Medicare beneficiaries, then you can opt-in to attest. However, not opting-in in may negatively impact your Healthgrades score, your Medicare business, and valuable search rankings.

Unfortunately, most EHR solutions aren’t yet 2015 edition certified, a Quality Payment Program requirement to participate in MIPS starting January 1st, 2019.

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Tips for ECPs, Industry Pulse, EHR Software

The Best Optometry Podcasts Today

Posted by Madhu Singh on Oct 17, 2018 11:30:00 AM

How do you take time out of your day to keep updated on the eyecare industry trends, discoveries, changes, and regulations? Podcasts are basically on-demand radio shows you can listen to when you're getting ready in the morning, on your commute to and from the practice, and during your lunch break.

You can actively keep up to date while you go about your day-to-day tasks instead of cutting into your relaxation time. If you're looking for inspirational podcasts to give you good business ideas, we've written a blog post with our top 5 podcasts here. However, if you want more optometry-specific or medical-focused podcasts, read on for our favorite shows.

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Education, Industry Pulse

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New OD Handbook: Small Business, Big Profits

Posted by Madhu Singh on Aug 6, 2018 10:00:00 AM

It's no surprise that superior patient care is the top priority across optometry practices. However, ODs have to treat their practice like a small business in order to see it thrive in the growing eyecare industry. In order to provide the best patient care, your practice should have a productive team, a stable financial standing, and a patient-focused marketing/sales strategy.

In our latest ebook, we identify and provide solutions for common challenges in four major business areas for optometry practices. Read on to learn how you can transform your human resources, marketing, finance, and sales tactics.

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Industry Pulse, Education, Marketing

Popular Eyecare Industry Events in 2018

Posted by Madhu Singh on Aug 1, 2018 2:16:12 PM

Optometry teams deserve a field trip every now and then. Traveling to an optometry industry event is worth the trip if you're in the market for new inspiration, talent, or tools. Eyecare organizations and professionals organize local and global events for further education, networking, technology demos, and more.

If you're looking to upgrade your practice management or EHR solutions, events like Vision Expo East and West are great for discovering the latest in modern optometry technology. If you're hoping to bring on a new OD, get a CE certificate, or expand your practice in any way, local conference calendars are an effective way to meet professionals who you can learn from or collaborate with.

Browse through our list of the best conferences coming up in 2018 below.

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Industry Pulse, Education

Optical Marketing: 6 Things You Should and Shouldn't be Doing on Social Media

Posted by Janelle Pauli on Jul 18, 2018 10:55:00 AM

We understand that social media is one of the hardest aspects of digital marketing. If you're just starting to build your presence on social media platforms, we've got you covered with tips to put you on the map, make your practice highly instagrammable, and more. Plus, if you're constantly testing and analyzing the types of posts that your followers enjoy with the help of user data, you can better inform all of your future posts.

We want to help you get it right, so we've come up with 6 optical marketing tips to share the top 3 things you definitely should be doing and 3 things you definitely shouldn't. What are some social media strategies that have worked the best for your eyecare practice?

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Marketing, Industry Pulse