After years of schooling, blood, sweat, tears, a few loans, and finding the perfect location, you finally fulfilled your dream of starting your own eyecare practice! You've assembled a dream team including an awesome accountant who you trust will keep you within your monthly budget, an amazing front desk team who can take care of patients and scheduling effectively, the best tech to help you with pre-exam testing, and a trendy optician who can recommend the perfect frames for patients.
So now that you have your practice set up, you're ready to take it to the next level and start creating a brand that you can market to the community. But where do you begin? You may be tempted to take on this task yourself, but if you're striving for true optical marketing success it might be in your best interest to hire a professional. Keep reading to see how you can find the best designer for your optical practice.Read More »