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What do you look for when hiring for different roles in your optical practice? See how our list compares to your team. Maybe there's room for improvement and change.
In order to get a good feel for an optician candidate, we think a mix of technical, personality-based, and situational questions is most effective. Keep reading to know the 12 best quest...
Tailoring your sales messaging for specific buyer personas can lead to an effective increase in your second pair sales, patient recall, and optical dispensary sales overall. Find out how...
Is your office workflow making it hard to complete second pair frame sales? Check out these 4 ways it could be happening to you!
Think you know corporate optometry? Think again. This post debunks 3 common myths in corporate optometry.
Leverage the back to school shopping spree for your optometric practice with these tips.