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How Visual Merchandising Can Drive Optometry Sales

Posted by Madhu Singh on Jan 16, 2019 7:43:19 AM

Setting up a visually pleasing product display may not be your forte, but you can do it well if you think about your existing customers' and potential customers' needs.

The first thing your patients and potential customers see is your practice's exterior and the path to the front desk. If you want to increase your retail sales, create an enticing visual display of your frames and other products in their walking path so that they can't ignore it.

Opticians understand the need for a visual display that tells the story of the consumer and how the product aids that story. Read on to see how your frame board and product displays can tell a story in your optical practice. 

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Tips for ECPs, Office Manager, Marketing

Can Personality Tests Help Your Optometry Hiring?

Posted by Madhu Singh on Jan 9, 2019 2:00:00 PM

How can you know that the person you want to hire will fit well with the dynamic and personalities of your optometry practice? We know many large companies that use research-tested personality assessments not only for hiring, but also for team building.

Personality tests are good cues for ODs and office managers before they call a candidate in for an interview. Although there are many tests out there, we've rounded up the few that are most relevant to the eyecare industry and workplace for you below.

In order to prevent employees leaving your practice, you have to make sure they're the right fit from the start.

 

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Tips for ECPs, Practice Management

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How The EHR Software Learning Curve will Pay Off

Posted by Janelle Pauli on Jan 7, 2019 11:45:00 AM

Sometimes we hear that eyecare practices quickly grow frustrated with newly implemented EHR software because it's too difficult to learn and the time it takes for your practice to adjust ends up being a hassle or money pit. These are frustrations that many eyecare practices have with a majority of different software systems. 

Implementing new software that affects your entire practice is a big change that comes with a learning curve that will take a bit of time to pay off, especially for practices coming from paper charts. Once you get over the hump, you'll see benefits in every area of your practice with the right system.

Today, we want to talk about a few different ways to help your practice get through the learning curve so you're able to start enjoying the benefits of a new system.

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Optometrist, EHR Software, Tips for ECPs

Incentivize Your Optical Staff to Work Weekends

Posted by Madhu Singh on Dec 31, 2018 8:30:00 AM

If you're experiencing the good fortune of having weeknights packed with exams, you might be considering opening up your practice on Saturdays. We know weekend hours can be one way to set your practice apart from local competition. Maybe you've crunched the numbers and established that it's a good move for your practice, but you're not sure how to convince your staff to extend their work hours?

We took advice from ODs who have tested the waters and gained the trust of their staff to scale their weekend hours. We want to help you figure out what motivates your team to push for your practice's success. Let us know in the comments if you have any other creative and successful techniques. 

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Tips for ECPs

3 Ways To Bring Focus Back Into Your Optometric Practice

Posted by Jeff Rezabek on Dec 26, 2018 4:11:00 PM

For most people, it’s the time of the year where things are slowing down a bit. However, in the eye care industry, most optometric practices are packed with patients trying to use their benefits before the end of the year. During times like these, it’s essential that you help keep your staff focused on completing their tasks and limit distractions.

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Tips for ECPs